The Role: Creative & Brand Strategist (AI-Fluent)
Location: New York, NY (NYC Area only apply)
The Mission: Strategically Scaling the Roots Down OS Platform to heal the urban sector.
The Vision
Hey Urbanites: The climate crisis is right in front of us. We don’t have to look far for soil loss, biodiversity collapse, and environmental decay—it’s happening right here in the urban sector. How can we ever heal the planet if we don’t have the tools to heal the places where we live and work?
Roots Down is the solution. Our proprietary OS Platform is a scalable system that gives municipalities and corporations the tools to pull carbon out of their portfolios and restore life to the soil. We are bridging the gap between outdated landscaping protocols and a regenerative future.
We are growing exponentially. We need a strategist who can not only design the revolution but strategically open the doors to the corporations that will fund it.
The 30-Day Launch Phase
This is a 30-day preliminary contract designed to test both your strategic mind and your creative output.
- Commitment: 10–15 hours per week.
- Compensation: $30 / hour to start.
- The Growth Path: Proving your ability to open markets and deliver elite materials unlocks a long-term role with increased hours, higher pay, and a performance-based bonus structure tied to the corporate sponsorships you help secure.
The Mission (Strategy & Execution)
1. Market Strategy & Partnerships
- Market Opening: You will identify and strategically target corporate partners and brands that align with our mission. You know how to "read the room" of the corporate sector to find where the budget meets the mission.
- Sponsorship Launch: You won't just wait for leads; you will develop the strategy to launch new collaborations, creating the roadmap for how we integrate with major brands.
- Relationship Architecture: You will design the "value exchange" that makes corporations feel like their investment in Roots Down is the most prestigious move in their portfolio.
2. High-Impact Execution
- The Collateral Engine: You will build "holy shit" level pitch decks, posters, and digital assets in Canva that close deals.
- Wix & Digital Ecosystem: You will own the evolution of our Wix site, integrating social media platforms and ensuring our digital home is a seamless reflection of the OS Platform.
- AI-Fluidity: You are a master of AI tools. You use them to conduct market research, generate high-end visuals, and automate your workflow so you can accomplish in 15 hours what takes others 40.
The Toolkit (What You Bring)
- The Strategic Mind: You understand market dynamics. You know how to position a brand so it feels indispensable to a corporate sponsor.
- Creative Excellence: You have an exceptional aesthetic standard. You make "infrastructure" look like "art."
- The Tech Stack: You are a power user of Wix, Canva, and Social Media. You don't just use these tools; you manipulate them to get results.
- Environmental Heart: You are genuinely passionate about biodiversity and protecting natural resources. You want your work to be the reason the urban sector finally heals.
- The Creative Network: You bring a Rolodex of creators who can help us scale our visual storytelling as we grow.
Why Roots Down?
We aren't just "planting trees." We are deploying a tech-driven system to save the soil.
- Strategic Authority: You aren't just taking orders; you are helping us decide which doors to kick down.
- Direct Impact: Your strategy and your designs will directly lead to carbon sequestration and urban restoration.
- Unlimited Upside: As you open markets, your role and compensation grow. We want you to have a stake in the movement we’re building.
