Location: New York, New York | 5 days a week
Job Type: Full-time
About Us: BeautyFix Medspa is a premier destination for innovative skincare and beauty treatments. We pride ourselves on delivering high-quality services and cutting-edge treatments to help our clients look and feel their best. We are seeking a dynamic and creative Digital Marketing in New York to join our team and elevate our brand presence across digital platforms.
Responsibilities and Duties:
Creative Design:
- Develop and produce high-quality graphics, color-correct before/after images, and edit short-format videos for social media posts, advertisements, and the company website.
- Ensure all designs align with brand guidelines and maintain a consistent look and feel across all platforms.
- Collaborate with the other agencies to conceptualize and execute landing pages and creative campaigns that engage our target audience on Google and Meta Ad Platforms
- Conduct A/B testing on ad creatives to identify the most effective designs and strategies.
Social Media Management:
- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and lead generation across all platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn, etc.).
- Create, curate, and manage all published content (images, videos, written captions, and audio/podcasts) for BeautyFix Medspa and its subsidiaries.
- Monitor, listen, and respond to users in a “social” way while cultivating leads and sales.
- Analyze key metrics and adjust strategy as needed to improve performance.
- Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures, and YouTube banners).
Brand and Campaign Management:
- Work closely with the marketing and social media team members to produce new ideas for company branding, promotional campaigns, and marketing communications.
- Develop and design graphics for email marketing email campaigns, ads, landing pages, and blog posts to support overall digital marketing efforts.
- Create engaging visual content that supports ad campaigns, including infographics, animations, and interactive media.
Team Collaboration and Leadership:
- Actively participate in brainstorming meetings and creative sessions.
- Provide guidance, training, and best practice recommendations to internal stakeholders on the use of social media to drive engagement and other digital communications metrics.
Ad Creation and Design:
- Design and produce high-converting ads for various digital platforms, including but not limited to Google Ads, Facebook, Instagram, YouTube, TikTok, etc.
- Develop visually compelling graphics and video content that align with our brand guidelines and resonate with our target audience.
- Collaborate with the marketing team members to conceptualize and execute creative ad campaigns aimed at driving traffic, increasing conversions, and meeting performance goals.
- Adapt and optimize ad designs for various formats and placements, including display ads, social media feeds, stories, and video ads.
Community Management and Other Responsibilities:
- Assist clients in resolving issues by responding to comments in a timely and professional manner.
- Create social media or marketing reports based on the team's requirements.
Requirements:
- Bachelor’s degree in Graphic Design, Digital Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing co-ordinator and Social Media co-ordinator, preferably within the beauty or wellness industry.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and social media management tools.
- Strong understanding of social media platforms and their respective participants (Facebook, Instagram, YouTube, TikTok, etc.) and how each platform can be deployed in different scenarios.
- Excellent written and verbal communication skills in English and Spanish.
- Creative and innovative thinker with the ability to multitask and meet deadlines in a fast-paced environment.
- Strong analytical skills to measure and report on social media performance.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work in a dynamic and innovative environment.
- Access to industry-leading skincare and complimentary beauty treatments.
- Medical and dental plans, and NYC commuter benefits.
- Salary Range: 55K-65K per annum
How to Apply: Interested candidates should submit their resume, portfolio, and a cover letter detailing their experience and why they would be a great fit for this role.
