Company Description
Two Point Conversions, Inc. is a pioneering leader in data and image conversions, serving the pharmacy and healthcare industries with the highest accuracy and minimal business disruption. Since 1990, the company has provided innovative solutions, including the proprietary ACERT™ system, which streamlines data migration and archiving for pharmacies and hospitals. ACERT™ enables secure, efficient access to archived data while reducing costs associated with maintaining legacy systems. Trusted by thousands of pharmacies, Two Point Conversions, Inc. is dedicated to making data management seamless, economical, and secure.
Position Overview
The Marketing Administrator provides tactical execution support across digital marketing operations to ensure consistent content publishing, campaign deployment, and website maintenance.
This role is designed to support the Director of Marketing & HIT Strategy & Growth by owning day-to-day marketing execution tasks, enabling strategic focus on growth initiatives, executive-level reporting, sales alignment, and HIT expansion efforts.
The ideal candidate is highly organized, process-driven, detail-oriented, and comfortable working within established marketing systems and workflows.
Primary Objective of the Role
- Successfully transition approximately 25% of tactical marketing operations
- Allow Marketing Director to reclaim 10–15+ hours per week for strategic growth initiatives
- Maintain operational excellence and brand consistency across digital channels
Core Responsibilities1. Social Media Execution & Scheduling
- Schedule and publish approved content across LinkedIn and other platforms
- Maintain marketing content calendar
- Format posts for optimal presentation and tagging
- Monitor basic engagement and escalate insights as needed
- Provide simple monthly engagement summaries
2. Website Maintenance & CMS Management
- Upload and format blog articles, white papers, case studies, and landing pages
- Implement on-page SEO best practices (meta descriptions, header formatting, alt text)
- Update website copy and resources as directed
- Monitor for formatting issues, outdated content, and broken links
3. Content Publishing & Asset Management
- Prepare and publish:
- Blog posts
- White papers
- Case studies
- Executive PDFs
- Maintain an organized digital asset library
- Ensure brand formatting consistency across all materials
4. Email Marketing Deployment (HubSpot)
- Build and schedule marketing emails using approved templates
- Test links, personalization tokens, and automation workflows
- Support list segmentation and upload
- Pull performance metrics (open rate, CTR, bounce rate)
- Assist in workflow QA and deployment readiness
5. Marketing Operations & Reporting Support
- Pull recurring reports from HubSpot and social platforms
- Assist in compiling monthly dashboards
- Document marketing processes and SOP updates
- Support event preparation logistics (materials, lists, coordination)
Required Qualifications
- 1–3 years of experience in marketing coordination or digital marketing support
- Experience with HubSpot
- Familiarity with CMS systems (WordPress)
- Strong attention to detail and formatting consistency
- Basic understanding of SEO principles
- Highly organized and process-oriented
- Strong written communication skills
Preferred Qualifications
- B2B marketing experience
- Healthcare, health IT, or technology marketing exposure
- Experience working within documented workflows and structured processes
- Comfort operating in a growth-focused organization
Key Performance Indicators (KPIs)
- On-time publishing of 100% assigned content
- Email deployment accuracy (zero broken links or formatting errors)
- Website updates completed within 48 hours of request
- Successful transition of tactical responsibilities
- Accurate monthly reporting support
Pay Rate $24-$28/hr
