Position Title: eCommerce & Digital Marketing Coordinator
Location: Bolingbrook, IL
Reports To: Sr. Manager- eCommerce & Digital Marketing
Department: Marketing
Position Summary
Are you interested in being part of an incredible, category-defining brand in the toy industry? MAGNA-TILES® is seeking an experienced eCommerce & Digital Marketing Coordinator to join our growing team! As the #1 Magnetic Building Sets brand in the U.S.(1), we’re experiencing tremendous growth and looking to welcome a new teammate to help us further elevate our game within our DTC ecommerce (dotcom) and digital marketing (email/sms) channels!
As the eCommerce & Digital Marketing Coordinator, you’ll play a pivotal role in supporting the day-to-day execution of our Shopify Plus storefront and lifecycle marketing efforts (email + SMS via Klaviyo). This is a hands-on role ideal for someone with 2–3 years of ecommerce DTC experience who wants to grow into scaling with direct ownership of acquisition, retention and site performance over time. This is an opportunity to work across the full DTC stack and grow into a well-rounded ecommerce leader. In addition, you’ll dive into entrepreneurial, cross-functional activities such as new product launches and shaping our brand presence online.
Our purpose is simple: to promote Meaningful Play. We’ve maintained an entrepreneurial, pioneering spirit throughout the brand’s rich 25+ year history. Our company culture today is fun and fast-paced, collaborative and casual, creative and can-do. We’re looking for our new teammate to embody those qualities too! This position reports directly to our Senior Manager of Ecommerce and Digital Marketing, though you’ll work with teammates across the organization to break new ground and set new bars for the biggest name in magnetic building.
Key Responsibilities:
Site Operations (Shopify Plus)
- Execute product uploads, updates, and merchandising within Shopify Plus
- Maintain site content (homepage, collections, landing pages) aligned to campaigns
- QA site updates, promotions, and new feature releases
- Support on-site merchandising and promotional setup (sales, bundles, launches)
- Monitor site performance and flag UX/CRO opportunities
Email & SMS (Klaviyo)
- Build and deploy email/SMS campaigns (flows + one-off sends)
- Assist in segmentation, list management, and audience targeting*
- QA campaigns to ensure accuracy across devices and links
- Support optimization of key flows (welcome, abandoned cart, post-purchase, etc.)
- Track and report on campaign performance (revenue, engagement, deliverability)
Campaign Execution & Coordination
- Execute against a shared marketing and promotional calendar
- Coordinate assets and timelines with 3rd-party partners and the internal marketing team
- Ensure alignment between site experience and lifecycle campaigns
Analytics & Optimization
- Monitor and manage key KPIs (conversion rate, AOV, revenue from retention channels, etc.)
- Support A/B testing across email/SMS and on-site experiences
- Provide insights and recommendations to improve performance over time
- Other tasks as assigned
What You’ll Bring To The Table:
- Passion for play, our consumer and the day-to-day work required to build an enduring, world-class toy brand
- Strong desire to take initiative, roll up your sleeves, apply your experience, grow your professional toolkit, and make a positive impact on the organization
- A commitment to upholding our core values: Think Like a Child, The Team, The Team, The Team, Complete Commitments to Others, Better Never Stops
It Would Be Great to Have:
- 2-3 years’ experience in DTC ecommerce (dotcom), familiarity within a CPG organization is a bonus
- Hands-on experience with Shopify or similar platforms (Shopify Plus a bonus)
- Experience with Klaviyo or similar ESP/SMS platforms
- Understanding of ecommerce metrics (CVR, AOV, LTV, etc.)
- Strong analytical skills, with the ability to transform insights into actionable strategies
- Knack for building strong relationships internally and externally
- Comfortability working in a small, entrepreneurial environment where adaptability and resourcefulness are key
- Nice-to-have: Experience with review platforms (e.g., Bazaarvoice, Yotpo, Okendo), and experience working with loyalty programs
Our Culture and Perks:
At MAGNA-TILES®, we believe work should be meaningful and fun. Here’s what you can look forward to as part of our team:
- Support for Your Wellbeing: Your health and happiness matter. We offer generous health benefits, mental and physical wellness stipends, a $2,500 annual dependent care stipend, FSA options, a paid birthday off to celebrate you, and more.
- Professional Growth: Keep building your skills with stretch projects and an annual professional development stipend designed to support your growth and career goals.
- Investing in You: Plan ahead with confidence through Day 1 401(k) enrollment and immediate 100% vesting—so your future starts growing right away.
- Giving Back: Make an impact beyond the workplace through our commitment to local school districts, museums, nonprofits, and community-focused initiatives.
About MAGNA-TILES®
At MAGNA-TILES®, we don’t just make toys; we create tools for limitless creativity, discovery, and learning. Since 1997, our colorful magnetic tiles have been inspiring builders of all ages to dream big and think outside the box. As a team, we embrace innovation, collaboration, and a passion for helping others succeed. At our core, we believe that play and creativity have the power to shape the future—and we invite you to join us on that journey.
At MAGNA-TILES®, we celebrate diversity and are proud to be an equal-opportunity employer. We are committed to creating an inclusive environment where everyone can thrive.
