BREWERY SALES REPRESENTATIVE – REGIONAL BREWERY (100K BBL)
Location: Northwest and Central, PA Region - Elk, Erie, Crawford, Cameron, Mercer, Venango, Forrest, Warren, McKean, and Potter Counties.
Reports To: Regional Manager Department: Sales & Marketing
POSITION SUMMARY
This position is responsible for building and driving brand growth, awareness, trial, and advocacy within the on and off premise channels. Performing regular account sales calls in assigned territory. This role executes growth in distribution, volume, tastings, tap takeovers, events, education, and activations while representing the brewery with credibility, energy, and professionalism.
KEY RESPONSIBILITIES
• Weekly sales call (30+) and monthly activation (4+)
· Contribute to draft handles, menu features, weekly features, displays, tastings, tap takeovers, festivals, and promotions
· Educate staff and consumers on the brewery’s brands and portfolio
· Support key accounts and regional initiatives led by the RBM and RWM
· Capture market insights (pricing, trends, competitive activity)
· Maintain brand standards, POS, and activation materials
· Submit timely/daily activity recaps and expense documentation using KARMA in VIP
MEASURABLE OBJECTIVES
· Execute activations vs. plan (weekly/monthly)
· Drive trial and repeat through staff education and sampling
TRAITS & CHARACTERISTICS
· Assertive – Able to proactively take action and able to maturely express one’s feelings and opinions despite disagreement; accurately communicate to others regardless of status or position
· Strong Communicator – Both Written & Spoken – Able to write and speak clearly and effectively to present ideas and to document activities, to read and interpret written information.
· Energizing – Able to create positive energy (motivation) in both individuals & groups.
· Commitment to Task – Able to start and persist with specific courses of action while exhibiting high motivation and a sense of urgency.
· Mission of Service -Sees the value and can prioritize in meeting team members, customer & consumer needs
· Creative -Able to develop unique and novel solutions to challenges; use intuition and a new way of thinking to give birth to new ideas; to present information in an attention-getting and interesting manner.
· Strong Organization & Planning Skills – Able to organize or schedule people or tasks; to develop realistic actions plans while being sensitive to time constraints and resource availability.
SUCCESS METRICS
· Increase visibility in accounts – POS, Beer of Weeks, Beer of Months, Promotions to create trial and brand “fun”
· Increase velocity off shelf, draft pours, bottles sales
· Increase value with account relationships
REQUIREMENTS
· 1–3+ years promotions/sales/hospitality experience (beer/spirit experience preferred)
· Valid driver’s license; ability to travel within market
· Ability to lift up to 35 pounds
· Able to work nights and weekends
