Pay: $75,000.00 - $80,000.00 per year
Job description:
The Marketing Manager plays a key role in shaping the brand's presence, driving revenue growth, and managing the marketing budget effectively to maximize return on investment.
- Responsible for developing, implementing, and executing strategic marketing plans to attract new guest and retain existing ones.
- Overseeing campaigns across various channels, analyzing market trends and performance metrics, and collaborating sales and creative teams to ensure alignment with business goals.
Essential Functions and Responsibilities:
- Advertising, Analytics, Branding, Content Creation, Copywriting, Customer Review Sites & Directories, Delivery Platforms, Email Marketing, Local Store Marketing, Market Analysis, Marketing Strategy & Planning, Project & Team Management, Promotions, Public Relations, Social Media, & Websites
Required Knowledge, Skills and Experience:
- Preferred degree in marketing or similar field.
- Proven experience in marketing, preferably in the food and beverage or hospitality industry.
- Excellent verbal and written communication skills with proofreading & copywriting experience.
- Innovative thinking for developing unique campaigns, promotions, and content that capture attention and promote the brand.
- Resourcefulness in solving problems.
- Strong computer and software skills, including social media management tools, graphic design software, analytics platforms, video editing software, and content scheduling platforms.
- Detail oriented. Ability to manage multiple projects simultaneously, prioritize assignments, and meet deadlines in a fast-paced environment.
- Ability to work productively, both independently and collaboratively with others.
- Proficient in Microsoft Suite (Word, Excel, Teams, SharePoint). Strong experience with Adobe Creative Suite and Asana preferred. .
Who We Are:
For over 40 years, Islands has been known for providing guests with craveable bites and great service. Our fresh cut fries, juicy burgers, and the coldest beer in town are served in an upbeat, social environment that encourages connection with both guests and team members.
At Islands, it is our people that set us apart and are the foundation for our many years of success. We celebrate everyone’s unique qualities and attributes and recognize that there is strength in our differences, which make us better as a whole. If you want to be part of a company that cares about you as a person, and not just as an employee number, Islands is the place for you!
Location: 5760 Fleet Street, Carlsbad CA 92008
Job Type: Full-time - 3 days in office, 2 days remote
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- This position is based in Carlsbad, CA. No relocation assistance is provided.
Are you currently located within a commutable distance to Carlsbad, or do you have plan to relocate to the area?
Experience:
- Restaurant, Hospitality, or CPG: 2 years (Required)
Ability to Commute:
- Carlsbad, CA 92008 (Required)
- Work Location: In person
