We’re hiring a Brand and Content Lead to scale Bolto’s social media presence and grow our brand. You’ll have full creative control to establish Bolto as a loved brand in our space.
What You’ll Do
1. Create and Post Content
- Run LinkedIn and Twitter strategy across 3-4 C-suite accounts (5–10 posts/week per account)
- Develop content angles that resonate with startup founders
- Capture fun and engaging photos and videos and turn them into high-performing content
- Plan and execute viral social campaigns
- Create digital graphics to be used on social
- Continuously refine positioning and narrative
2. Own our Website and Case Studies
- Manage Bolto’s website copy, refining pages to reflect product improvements and ensure our brand voice
- Interview Bolto customers and turn interviews into thorough, well-produced case studies for our website
- Repurpose case studies into social media posts and campaigns
3. Build our Ads strategy and Own Ad Creative
- Develop engaging graphics and videos for paid ads across a variety of channels
- Plan and execute innovative advertising campaigns, both online and in-perosn
4. Help us venture into Podcasts, Newsletters, and Other Media
- Work with the COO to create a plan to build an owned media asset from scratch
- Grow the channel to strengthen Bolto’s brand
What We’re Looking For
Organization. You should be extremely organized in your day to day life, using systems such as calendar blocking, a task manager, etc.
High agency. You should operate largely independently once you’ve settled into the role
Startup knowledge. Ideally you should be familiar with the start-up ecosystem. This could mean that you have worked for a startup, started a startup, and/or listen to startup podcasts/scroll tech twitter in your free time. You should have your finger on the pulse of the startup community and know what’s working/not working in brand and content.
Design sense. You should have a strong design sense and be familiar with tools like Canva and Figma to create graphics
Photo/Video. A background in photography/videography + editing is ideal
