Job Title: Digital Visibility Specialist
Location: 4011 Parnell Avenue, Fort Wayne 46805
Department: Non-Dues Revenue Department
Reports To: Vice President of Revenue
Hourly Wage: $20 plus commission and bonuses
Position Type: Hybrid, Full-time, 37.5 hours per week
Job Purpose
The primary focus of this role is to develop, manage, and optimize the Better Business Bureau’s digital advertising programs and products with a professional, results-oriented approach. This position plays a key role in upholding our brand integrity across digital platforms, producing compelling ad creative for Google Ads and other channels, and maintaining BBB-related websites, including landing page creation. As part of a collaborative and mission-driven team, this role contributes to a culture of innovation, excellence, and trust—ensuring our digital presence reflects the values we promote in the marketplace.
Key Responsibilities
Advertising & Campaign Oversight
- Take lead responsibility for delivering BBB’s digital advertising products across multiple platforms, ensuring timely and accurate campaign execution.
- Coordinate with Sales, Account Management, and Retention teams to execute directory and digital ad placements for Accredited Businesses.
- Manage and optimize digital ad platforms including Google Ads, Facebook Ads, and Google Ad Manager (GAM).
- Create, manage, and continuously improve paid search and social campaigns (Google, Facebook, etc.).
- Design and test creative assets (static, video, responsive ads) for Google Ads and other channels.
Website Development & Management
- Develop, maintain, and manage BBB AEM pages, landing pages, and campaign-specific web assets.
- Ensure websites are responsive, user-friendly, and optimized for SEO and performance.
Lead Generation & Analytics
- Track lead generation performance and deliver lead data to Sales and Inbound Management teams.
- Monitor campaign KPIs (CPC, CTR, conversions) and make data-driven adjustments to maximize ROI.
- Stay current with emerging trends and platform updates to enhance performance and compliance.
Cross-Department Collaboration
- Partner with the Marketing and Retention teams to promote BBB programs and events through internal and external channels.
- Develop and deploy email marketing campaigns using approved platforms.
- Support Non-Dues Revenue and Member Services with campaign assets, reporting, and communication tools.
Administrative & Strategic Support
- Serve as a point of contact for CRM-related advertising issues.
- Develop marketing collateral and email templates for internal and external use.
- Help evolve BBB’s advertising product offerings by analyzing performance and market demand.
Success Factors / Qualifications
- Google Search, Display, and Video certifications required.
- Proficient in Google Analytics (GA4) and/or Adobe Analytics.
- Associate’s degree in Marketing, Advertising, Web Development, or related field.
- 3+ years of experience managing digital media campaigns, including paid search, social media, and display.
- Demonstrated experience building and managing websites (WordPress or similar platforms preferred).
- Strong design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Experience with streaming ad platforms and video creative production is a plus.
- Highly organized, dependable, and self-motivated with excellent verbal and written communication skills.
- Strong attention to detail a must, excellent time-management skills with the ability to manage multiple projects simultaneously.
- Comfortable working independently and cross-functionally within a collaborative team environment.
- Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word, Teams, One Drive, etc.).
PLEASE NOTE: The selected candidate for the Digital Visability position will be expected to support the BBB mission of becoming the leader in advancing marketplace trust across the 23 counties of Northern Indiana. Are you ready to uphold our eight standards of trust: build trust, advertise honestly, tell the truth, be transparent, honor promises, take responsibility, safeguard privacy, and embody integrity?
About BBB: Better Business Bureau helps people find businesses, brands, and charities they can trust. Our vision is an ethical marketplace where buyers and sellers trust each other. We do this by:
- Setting standards for marketplace trust
- Encouraging and supporting best practices by engaging with and educating consumers and businesses
- Celebrating marketplace role models
- Calling out and addressing substandard marketplace behavior
- Creating a community of trustworthy businesses and charities
Pay: From $20.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Hybrid remote in Fort Wayne, IN 46805
