Job Summary
We are seeking a dynamic and results-driven Google Ads Specialist to lead our digital advertising efforts across multiple platforms. In this role, you will develop, implement, and optimize paid search and social media campaigns to maximize ROI and drive targeted traffic. Your expertise in performance marketing, media buying, and web analytics will be essential in crafting strategies that elevate brand visibility and conversion rates. Join our team to harness the power of Google Ads, social media advertising, and affiliate marketing to propel our digital presence forward!
Duties
- Plan, execute, and optimize Google Ads (formerly AdWords), Bing Ads, and other PPC campaigns to meet marketing objectives.
- Conduct comprehensive keyword research using SEO tools and SEM techniques to identify high-impact keywords for campaigns.
- Manage social media advertising across platforms such as Facebook, Twitter, and other channels to enhance audience engagement.
- Monitor campaign performance through Google Analytics, Google Tag Manager, and web analytics tools; analyze data to inform ongoing optimization strategies.
- Develop media planning strategies that align with overall marketing goals; oversee budgeting to ensure efficient spend allocation.
- Implement conversion optimization tactics by testing ad copy, landing pages, and audience targeting to improve campaign effectiveness.
- Collaborate with cross-functional teams on affiliate marketing initiatives and integrate tracking pixels for accurate measurement of campaign success.
Experience
- Proven experience managing PPC campaigns using Google Ads, Bing Ads, and social media advertising platforms.
- Strong knowledge of digital marketing channels including SEM, SEO tools, media buying, and performance marketing strategies.
- Hands-on experience with Google Analytics, Google Tag Manager, DoubleClick (Google’s ad management platform), and other web analytics tools.
- Familiarity with e-commerce platforms and online sales funnels; ability to optimize campaigns for conversions.
- Demonstrated ability to manage budgets effectively while achieving measurable results in a fast-paced environment.
- Excellent analytical skills with a keen eye for data-driven decision making; ability to interpret complex metrics into actionable insights.
- Prior experience in affiliate marketing, media planning, or social media management is highly desirable. Join us as a Google Ads Specialist and become a vital part of our innovative digital marketing team! Your expertise will help us craft compelling campaigns that captivate audiences and deliver exceptional results. We are committed to supporting your growth in the ever-evolving landscape of online advertising!
Pay: $20.00 - $40.00 per hour
Work Location: In person
