Company description:
The Field Marketing Manager is responsible for hiring, training, and developing a team of Field Marketers to build brand awareness and set appointments for in-home consultants to provide assistance for exterior home needs through targeting outreach within towns and neighborhoods, events/fairs/shows, and other opportunities for engagement.
Role Description and Expectations Drive canvassing-based marketing initiatives to generate sales leads for sales representative follow up.
- Identify, schedule, and plan route calendar (including evenings and weekends) for team of Field Marketers in assigned territory.
- Manage a multi-team territory to generate customer lead generation.
- Recruit, hire, train, and develop a team of Field Marketers and create accountability through established marketing goals and KPIs.
- Manage permit requirements in assigned territories to ensure compliance with local ordinances and regulations.
- Work closely with the Territory Sales Manager and collaborate with local Operations and Installation Managers to grow brand presence.
- Track and report canvassing lead generation metrics to evaluate performance and ROI.
- Responsible for exceeding sales lead quotas based upon established KPIs.
- Perform other duties as assigned.
Pay
Qualifications
- 2+ years of management experience in field canvassing.
- Experience in customer service and/or sales.
- Experience in lead generation, experiential marketing, and/or field canvassing.
- Experience recruiting, onboarding, and training marketing or canvassing staff.
- Knowledge of best practices and new strategies for canvassing.
- Ability to work outside in varying climates.
- Ability to work evenings and/or weekends.
- Strong multitasking, accountability, communication, and problem-solving skills.
- Previous door-to-door canvassing experience.
- Home improvement knowledge and/or experience.
- Travel Requirements: Local travel required.
- Overtime / Additional Hours: Additional hours may be required (exempt position).
- Physical Requirements: Field office, manufacturing, or construction environment. Outdoor work in varying temperatures and climates. Sedentary work with occasional lifting up to 10 pounds.
Pay: $100,000.00 - $200,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Parental leave
- Referral program
- Retirement plan
- Vision insurance
Work Location: On the road
