Head of Growth Marketing – Hands‑On Builder (130K-160K base- up to 120K bonus)

Rhino-Back Roofing • Full-time • Simsbury, CT, US • $130k - $160k / year • 1w ago

Come take our under‑marketed $35M machine and be the one who turns it into a rocketship!

-Top Dollar, Top Talent Role-

Rhino‑Back is a fast‑growing, customer and team 1st residential roofing company doing $35M/year across CT, Western MA & RI. We’ve been stacking wins for a decade and are now building what will become a $200M+ regional home‑services platform.

Ingredient in Place - Ready for explosive growth

Sell at strong prices with thousands of happy customers
800+ 5star reviews on Google
Tens of thousands of views weekly from organic content
Install capacity and plenty of cash to market and grow
Talented in‑house video Shooter/Editor for “in the field” content capture

What we don’t have is a builder who can turn all this into a marketing machine that prints sales appointments at scale.

If you’re tired of being the “smartest tactician under a passive CMO who never ships,” keep reading.

The Job: Build Funnels that print quality leads

This is not a brand strategy role. This is a hands‑on, full‑funnel build position.

Your job is simple to say, but takes talent to do:

“Build and scale marketing funnels that deliver a predictable stream of qualified in‑home sales appointments for our sales teams.”

In practice that means you will:

Mine our existing gold:

Take our massive list of past leads/customers and turn it into reactivation and referral campaigns that book real appointments.

Build full funnels:

Design and test offers and hooks with our paid agency.
Build landing pages and forms (using simple tools or light dev you direct).
Route leads into CRM with clear ownership and follow‑up.
Attach email/SMS nurture so no lead gets left behind.\

Stand up lifecycle & nurture:

3–4 core flows out of the gate:
Insurance funded work “winback”
Homeowner funded work “not now / no‑show”
Past customer review + referral
Ship v1s in weeks, not quarters, then iterate.

Make the numbers obvious:

Define and track:
Marketing‑sourced appointments per week
Reactivated appointments
Jobs from those flows
Work with our CTO to get a simple weekly view you and the leadership team can run on.

Who You Are

You should NOT be excited by this if:

You mainly want to manage agencies and “own the brand”

You need a team of 5–10 people to get anything done

You don’t remember the last time you personally built a funnel

You should absolutely be excited if:

You’ve personally built funnels (ads + landing + nurture) that materially increased booked sales appointments, not just lead count

You can sit down on Monday and immediately start:

Pulling and segmenting lists
Drafting flows in an email/SMS tool
Sketching landing pages and offers
Getting campaigns into production

Baseline:

5–10+ years in digital/growth marketing for a lead‑gen or home‑services style business
Strong direct‑response copy (emails, texts, landers, ads)
Hands‑on with at least one marketing automation platform and one landing page tool
Comfortable directing a paid agency and our inhouse s content creator/video shooter, while at the same time owning the performance

Comp & Upside

Base salary: $130,000–$160,000 (depending on experience)
Performance bonus: Up to ~$120,000, tied to:
Revenue impact
Growth in marketing‑sourced sales appointments
Shipping core lifecycle/funnel systems

We pay for people who build machines that make money.

(2 Required Questions)

Please include short answers to these with your application. We only review applicants who answer:

Describe one specific funnel (ads + landing page + nurture) you personally built that increased booked sales appointments. What were the before/after numbers?
Share an example of a reactivation / lifecycle campaign you built from an old lead list. What did you send, and what happened?

If you’re a builder who wants to own the growth engine of a company on its way to $200M+, we’d like to talk.

Pay: $130,000.00 - $160,000.00 per year

Benefits: