BetterBone by Blue Standard Inc.
Location: New York City, NY or Boston MA(Hybrid Preferred)
Experience: 1–3 Years
About BetterBone
BetterBone is a rapidly growing healthy and sustainable dog chew brand redefining what pet wellness looks like. Backed by Blue Standard Inc., we’re building a community-driven brand that pet parents genuinely trust and love. As we continue to scale quickly across retail, e-commerce, and social channels, we’re looking for a creative and driven Social Media & Community Manager to help shape the voice and culture of BetterBone online and in the real world.
Role Overview
We’re seeking a highly creative, self-starting Social Media & Community Manager with a strong vision for brand storytelling and community building. This role is ideal for someone who lives and breathes social media, understands internet culture, and can both strategically plan content and execute it from concept to creation.
You’ll own our social media presence, manage our creator and influencer relationships, support community activations and events, and help grow BetterBone into a category-leading brand across digital platforms.
ResponsibilitiesSocial Media Management
- Own and manage BetterBone’s social media calendar across Instagram, TikTok, Pinterest, Facebook, and YouTube
- Plan, schedule, publish, and optimize daily social content
- Monitor trends, conversations, and opportunities through social listening
- Develop creative content concepts aligned with brand voice and campaign goals
- Capture, shoot, and edit original photo and video content for social platforms
- Track and report on social performance metrics, engagement, and growth
Community & Influencer Management
- Manage day-to-day community engagement across social channels
- Build and maintain relationships with influencers, creators, and brand ambassadors
- Coordinate influencer outreach, partnerships, gifting, and content approvals
- Assist with seeding programs and evaluate campaign effectiveness
- Support community activations, pop-ups, events, and brand experiences
- Help foster an engaged, authentic, and loyal BetterBone community
Qualifications
- 1–3 years of experience in social media, community management, influencer marketing, or related fields
- Strong understanding of social platforms including Instagram, TikTok, Pinterest, Facebook, and YouTube
- Proven ability to concept, shoot, and edit compelling social-first content
- Strong photo and video editing skills are a must
- Proficiency in Adobe Creative Suite, especially Adobe Illustrator
- Excellent communication and organizational skills
- Highly self-motivated with an entrepreneurial mindset
- Passion for storytelling, branding, and community-building
- Bonus points for experience in consumer brands, pet brands, wellness, or lifestyle products
What We’re Looking For
- A creative thinker with strong instincts for content and culture
- Someone who thrives in a fast-paced, rapidly growing startup environment
- A self-starter who can take ownership and bring fresh ideas to the table
- A team player who’s equally excited about strategy and execution
Location Requirement
Candidates must be located in the New York City or Boston area.
