If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.
Our mission is simple: End Cyber Risk. We’re looking for a Customer Lifecycle Marketing Manager to be a part of making this happen.
About the Role
This role is built for a hands-on marketer who’s excited to build customer demand and turn ideas into measurable pipeline impact. You’ll design and execute integrated campaigns that drive product adoption, cross-sell, and upsell opportunities across our customer base. You’ll also help refine our marketing automation programs to scale expansion motions efficiently.
You’ll partner closely with Customer Success, Product Marketing, and Content to bring targeted campaigns to market. You’ll have clear ownership of the programs you run, and visibility into how your work contributes to pipeline and revenue growth, and product adoption and retention.
Responsibilities
Lifecycle Campaign Strategy & Execution
Plan, launch, and optimize integrated, multi-channel lifecycle campaigns that drive engagement, product adoption, expansion, and retention.
Develop data-backed hypotheses, campaign briefs, and clear success metrics.
Collaborate cross-functionally to align targeting, messaging, and campaign execution.
Partner with Content, Product Marketing, and Design to ensure assets support lifecycle goals.
Lifecycle & Marketing Automation
Build and refine automated journeys across onboarding, activation, engagement, and renewal.
Improve personalization and segmentation to deliver relevant customer experiences.
Establish consistent campaign reporting, dashboards, and insights to inform iteration and scale.
Who You Are
You enjoy combining creative storytelling with structured, data-driven execution.
Thrive in environments where you can both build strategy and execute hands-on work.
Translate GTM goals into repeatable, scalable lifecycle programs.
Have a builder’s mindset and can create clarity and process where it’s needed.
Minimum Qualifications
3-5 years of B2B experience in customer marketing, lifecycle marketing, or customer success.
Proven track record of retaining and growing a customer base through lifecycle programs.
Experience designing and executing demand generation or lifecycle campaigns.
Strong understanding of funnel metrics, segmentation, and campaign analytics.
Excellent cross-functional communicator and collaborator.
Experience mentoring junior teammates and managing complex projects.
Preferred Qualifications
On-Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
Security Requirements
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for thisposition.
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.
The base salary range for this job family is 112,500 to 175,500 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.
