Locali is seeking a part-time contract marketing specialist to help launch and grow our hyper-local discovery platform starting in Northern Colorado. This role will support email marketing campaigns, landing pages, conversion rate optimization, startup social media marketing, brand design, and promotional materials. We are also looking to AI-enable our marketing, so familiarity with AI-related marketing tools is important.
Temporary Part-Time (3–4 Months)
Type: Contract / Part-Time
Compensation: Base pay + performance incentives / milestone bonuses
Potential: Strong performance may lead to a full-time role
About Locali
Locali https://locali.com (pronounced “locally”) is a hyper-local discovery platform that helps people find nearby businesses, promotions, events, and exclusive local experiences. We help local businesses, nonprofits, venues, restaurants, shops, service providers, and community organizations become more visible, promote what they offer, and connect with nearby customers.
Locali is also building its marketing approach around practical, AI-enabled tools and workflows. We are looking for someone who can help us use AI to improve content creation, campaign execution, marketing analytics, lead generation, design, and automation.
Position Overview
The Part-Time Contract Marketing Specialist will support Locali’s customer acquisition, brand development, digital marketing, and campaign execution. This role is ideal for someone who understands startup marketing, can work hands-on across multiple channels, and is interested in using AI tools to make marketing more effective and efficient.
The right person will be both strategic and execution-oriented — able to help design campaigns, implement them with third-party tools, review results, test improvements, and use AI-enabled workflows to scale marketing output without sacrificing quality or authenticity.
Key Responsibilities
Email Marketing Campaigns
- Plan and implement email marketing campaigns using third-party email providers.
- Help build segmented lists, campaign workflows, landing page follow-ups, and nurture sequences.
- Draft or refine email copy for business owners, nonprofits, venues, community partners, and potential Locali customers.
- Coordinate email campaign launches, test emails before sending, and monitor campaign performance.
- Track open rates, click-through rates, conversions, unsubscribes, and other campaign metrics.
- Recommend improvements based on campaign data and conversion results.
- Use AI tools where appropriate to support audience segmentation, subject-line testing, personalization, content variation, and campaign analysis.
AI-Enabled Marketing
Help Locali develop and implement practical AI-enabled marketing workflows.
Responsibilities may include:
- Use AI tools to assist with marketing content development, including email copy, landing page copy, social media posts, ad concepts, blog drafts, campaign ideas, and sales support materials.
- Use AI image and graphic generation tools to create or support branded visual assets.
- Assist with AI-supported data analytics, including campaign performance analysis, lead scoring concepts, audience segmentation, and marketing insights.
- Help design repeatable AI workflows for campaign planning, content creation, editing, testing, and reporting.
- Explore ways to use AI agents or automation tools to streamline marketing operations.
- Support automation of routine marketing tasks, such as content calendars, campaign follow-ups, reporting summaries, lead routing, and CRM-related workflows.
- Evaluate AI-generated content carefully for accuracy, tone, brand fit, and usefulness.
- Help Locali use AI to increase marketing output while keeping messaging local, human, trustworthy, and community-oriented.
Conversion Rate Optimization
- Create, manage, or improve landing pages using tools such as Unbounce or similar platforms.
- Help test different headlines, calls-to-action, offers, forms, page layouts, and lead magnets.
- Review visitor behavior and recommend ways to improve signup and trial conversion rates.
- Help connect marketing campaigns to clear conversion goals, such as demo requests, trial signups, partner inquiries, or business onboarding.
- Use AI tools to generate test variations, analyze results, and identify opportunities for improved conversion.
Startup Social Media Marketing
- Help plan and execute social media content for Locali across relevant platforms.
- Create posts that highlight local businesses, promotions, events, community stories, and Locali product benefits.
- Support founder-led, community-oriented, and startup-style marketing content.
- Identify opportunities to use social media to build trust with local businesses and community partners.
- Help create simple content calendars, post templates, and campaign themes.
- Use AI tools to assist with social post drafts, visual concepts, short-form content, campaign repurposing, and performance analysis.
Brand Design and Marketing Materials
- Assist with brand design, visual consistency, and marketing collateral.
- Create or refine graphics, flyers, one-page information sheets, social media visuals, email graphics, landing page assets, and print materials.
- Help maintain a consistent Locali brand voice and visual identity.
- Support campaign materials for business owners, nonprofits, hotels, event organizers, restaurants, retailers, and local partners.
- Use tools such as Canva, Adobe Creative Suite, Figma, or similar design tools.
- Use AI-assisted design and image-generation tools where appropriate while maintaining quality, brand consistency, and professionalism.
Additional Marketing Support
Depending on experience, the contractor may also assist with:
- Radio ad concepts, scripts, and campaign coordination.
- Print marketing materials, postcards, flyers, business cards, leave-behinds, and local promotional pieces.
- Community partnership campaigns.
- Event-based marketing.
- Local launch campaigns in Fort Collins and nearby Northern Colorado communities.
- Marketing support for small businesses and nonprofit outreach.
- Marketing automation workflows using CRM, email, landing page, analytics, and AI tools.
Preferred Experience
The ideal candidate will have experience with some or most of the following:
- Email marketing platforms such as Constant Contact, HubSpot, Brevo, Klaviyo, ActiveCampaign, or similar tools.
- Landing page and conversion tools such as Unbounce, Webflow, Wix, Squarespace, WordPress, or similar platforms.
- AI-enabled marketing tools for content creation, image generation, automation, analytics, campaign testing, or workflow optimization.
- Tools such as ChatGPT, Claude, Gemini, Canva AI, Adobe Firefly, Midjourney, DALL·E, Jasper, HubSpot AI, or similar AI/automation platforms.
- Startup marketing or early-stage company marketing.
- Social media marketing for small businesses, nonprofits, events, or community organizations.
- Brand design, visual design, or marketing collateral creation.
- Basic marketing analytics and campaign reporting.
- Radio, print, local media, or community advertising.
- Working with small businesses, nonprofits, chambers, tourism groups, local events, or community organizations.
- Writing clear, practical marketing copy for non-technical audiences.
Personal Qualities
We are looking for someone who is:
- Creative but practical.
- Comfortable working in a startup environment.
- Interested in using AI tools thoughtfully and productively.
- Organized and able to manage multiple small projects.
- Community-minded and interested in helping local businesses succeed.
- Good at turning ideas into finished marketing materials.
- Comfortable testing, learning, and improving campaigns over time.
- Able to work independently while staying aligned with Locali’s goals.
- Clear and professional in communication.
- Willing to work hands-on rather than only provide strategy.
- Careful about reviewing AI-generated content before it is published or used externally.
Location
Northern Colorado is preferred, especially someone familiar with Fort Collins, Loveland, Windsor or nearby communities.
Virtual work is an option for the right candidate, particularly if they have strong experience in email marketing, landing page optimization, AI-enabled marketing, startup marketing, and brand design.
Time Commitment
This is a part-time contract role. Hours may vary depending on campaign activity, launch needs, and availability. A typical starting range may be 5–15 hours per week, with the potential for additional hours during campaign launches or special projects.
Compensation
Compensation will be based on experience, scope of work, and availability. The role may be structured as an hourly contractor position, a monthly retainer, or project-based work depending on the candidate’s strengths and Locali’s needs.
Example Projects
This person may help with projects such as:
- Creating an email campaign to introduce Locali to Fort Collins businesses.
- Using AI tools to create campaign variations for testing.
- Designing a one-page flyer for restaurants, shops, nonprofits, or hotels.
- Creating a social media campaign around local events and promotions.
- Using AI image tools to generate visual concepts for ads, landing pages, or social content.
- Testing different landing page headlines and calls-to-action.
- Drafting email and radio ad copy for a local awareness campaign.
- Creating Locali-branded print materials for sales reps.
- Helping develop community partnership marketing with chambers, visitor bureaus, nonprofits, or local media partners.
- Building simple AI-assisted workflows for content calendars, campaign reporting, or marketing follow-up.
Why This Role Matters
Locali is built around the idea that local businesses and community organizations deserve better tools to be discovered, promoted, and supported. This role will help shape how Locali communicates that value to business owners, nonprofits, partners, and local communities.
The right person will help Locali turn its brand, product features, community mission, and AI-enabled marketing capabilities into practical campaigns that generate awareness, leads, signups, and long-term customer relationships.
Pay: $30.00 - $50.00 per hour
Education:
Experience:
- B2B marketing: 7 years (Required)
- AI: 2 years (Preferred)
Work Location: Hybrid remote in Fort Collins, CO 80525
