OverviewThe Senior Vice President, Brand is responsible for setting the global direction and defining and operationalizing the enterprise brand strategy for Cotiviti, ensuring the brand functions as a measurable driver of growth, market differentiation, enterprise alignment and enterprise value. This role sets the creative vision and standard for the company, ensuring all brand expression is distinct, ownable, and reflects a cohesive, premium market presence.
This leader will build and scale a cohesive brand and creative system that distills complex healthcare analytics and payment integrity solutions into clear, differentiated, and trusted market narratives. The role sits at the intersection of brand strategy, go-to-market execution, and executive alignment—partnering closely with Product, Sales, Growth Marketing, and the C-suite to drive clarity, consistency, and commercial impact across all touchpoints.
This position requires a strategic operator who can move fluidly between high-level brand positioning and hands-on execution — establishing frameworks and creative systems that scale across a complex, matrixed organization.
This role will lead a full-scale enterprise rebrand and category definition effort, repositioning Cotiviti from a services-based organization to a market-defining platform and infrastructure company. This includes owning the articulation and activation of the company’s core narrative in the market, ensuring it is consistently translated across customer, partner, and investor touchpoints.
Responsibilities
Enterprise Brand Strategy and Positioning
- Define and evolve the company’s brand strategy, architecture, and narrative to support business growth and market differentiation
- Translate complex product and data-driven solutions into clear, compelling, and ownable positioning
- Ensure alignment between brand strategy and revenue objectives across business units
- Own the development and governance of the company’s core narrative, ensuring Cotiviti defines and leads its category in the market
- Establish clear, ownable messaging that shapes how customers, partners, and investors understand the company’s value
- Drive enterprise-wide alignment of brand, product, and commercial messaging across all markets and business units
Creative Services, Content and Brand Systems Leadership
- Build and lead a centralized creative services function responsible for delivering high-impact, on-brand work across all business units
- Define and uphold a high bar for creative quality, ensuring all output reflects strong point of view, craft, and differentiation in the market
- Establish intake, prioritization, and production models that enable scale, speed, and quality across a matrixed organization
- Oversee development of all core brand expressions, including campaigns, digital, sales materials, executive content, and thought leadership
- Ensure creative output reflects a premium, differentiated, and cohesive brand standard across all touchpoints
Digital Experience and Web Strategy
- Own the company’s digital presence, including corporate website, as a primary expression of brand, narrative, and conversion
- Lead end-to-end website strategy, including structure, messaging, UX, and content governance
- Partner with Product and Growth to align digital experience with user journeys and overall business objectives
Go-to-Market and Revenue Alignment
- Ensure brand and narrative directly support enterprise sales, deal strategy, and expansion within key accounts
- Partner with executive leadership to shape and align the company’s external narrative with capital markets positioning, including IPO readiness and investor storytelling
- Ensure brand strategy contributes to measurable enterprise outcomes, including pipeline influence and market positioning
Executive and Cross-Functional Leadership
- Act as a strategic advisor to executive leadership on brand, positioning, and market perception
- Drive alignment across Marketing, Product, and Commercial teams in a matrixed environment
- Establish governance models that ensure clarity, consistency, and accountability
- Serve as a senior enterprise leader partnering with the C-suite to drive external positioning and growth strategy
Brand Performance and Optimization
- Define KPIs that connect brand investment to business outcomes
- Implement feedback loops across sales, customer, and market insights
- Continuously refine brand strategy based on data, competitive landscape, and evolving business priorities
- Hire, develop, coach, lead and retain top-tier talent, with a focus on building and improving a team and culture that is able to assist in employing best in class practices to support and drive high levels of internal and external customer satisfaction.
This job description is intended to describe the general nature and level of work being performed and is not to be construed as an exhaustive list of responsibilities, duties and skills required. This job description does not constitute an employment agreement and is subject to change as the needs of Cotiviti and requirements of the job change.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 15+ years of experience in brand, creative, and/or content leadership, with significant experience in B2B, healthcare, health tech, or data-driven industries
- Proven ability to define and scale enterprise brand strategy in complex, multi-solution organizations
- Demonstrated success aligning brand with revenue outcomes, including influence on pipeline generation and sales enablement
- Experience operating in highly cross-functional, matrixed environments with multiple stakeholders
- Strong executive presence with the ability to influence C-suite decision-making
- Expertise in translating complex technical or clinical concepts into clear, market-facing narratives
- Track record of building and leading high-performing creative and content teams
- Deep expertise in brand strategy, messaging frameworks, and integrated marketing systems
- Strong understanding of go-to-market models, including product marketing, demand generation, and sales enablement
- Exceptional communication and storytelling skills across executive, customer, and internal audiences
- Experience leading through transformation, including M&A, rebranding, or organizational change
- Ability to balance strategic thinking with operational execution in a fast-paced environment
- High level of emotional intelligence, judgment, and leadership maturity
Cognitive / Mental Requirements
- Communicating with others to exchange information.
- Problem-solving and thinking critically.
- Completing tasks independently.
- Interpreting data.
- Making timely decisions in the context of a workflow.
- Maintaining focus.
- Assessing the accuracy, neatness and thoroughness of the work assigned.
- Learning new tasks and completing tasks in situations that have a speed or productivity quota.
- Remembering and adhering to processes and protocols.
- Applying established protocols in a timely manner.
Physical Requirements and Working Conditions:
- Remaining in a stationary position, often standing or sitting for prolonged periods.
- Repeating motions that may include the wrists, hands and/or fingers.
- Must be able to provide a dedicated, secure work area.
- Must be able to provide high-speed internet access / connectivity and office setup and maintenance.
- No adverse environmental conditions expected.
Base compensation ranges from $250,000.00 to $300,000.00. Specific offers are determined by various factors, such as experience, education, skills, certifications, and other business needs. This role is eligible for discretionary bonus consideration.
Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.
Date of posting: 6/1/2026
Applications are assessed on a rolling basis. We anticipate that the application window will close on 7/1/2026, but the application window may change depending on the volume of applications received or close immediately if a qualified candidate is selected.
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