At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Growth Marketing Associate, Paid Social, you’ll help drive customer acquisition, engagement, and retention through high-impact paid social campaigns across DraftKings’ applications. You’ll work at the intersection of media strategy, creative execution, and performance optimization, bringing campaigns to life that reach millions of sports and gaming fans. As part of the Growth Marketing Team, you’ll collaborate across Marketing, Creative, Analytics, Product, and external partners to deliver measurable business results while helping shape the future of our paid social programs. In a fast-paced environment where data drives decision-making, you’ll have the opportunity to test new ideas, uncover insights, and make an immediate impact on growth.
What You'll Do
- Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals.
- Launch, manage, and optimize paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximize performance.
- Identify and execute A/B tests across creative, messaging, audience segmentation, and campaign structure to uncover insights and improve results.
- Partner with Creative, Brand, and Integrated Marketing teams to develop innovative ad concepts and deliver engaging campaigns.
- Analyze campaign performance and communicate actionable insights, recommendations, and results to cross-functional stakeholders.
- Collaborate closely with the Marketing Analytics Team to evaluate performance trends, measure incremental impact, and inform future campaign strategies.
- Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels.
- Build and maintain strong relationships with external agencies, platform representatives, and advertising partners to stay informed on emerging opportunities and best practices.
What You'll Bring
- A Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- At least 1 year of experience in digital marketing, performance marketing, media buying, paid social advertising, or a related field.
- Experience managing or supporting campaigns within paid social advertising platforms.
- Knowledge of digital media optimization principles, including A/B testing, audience targeting, campaign measurement, and bidding strategies.
- A data-driven mindset with the ability to analyze campaign performance and translate findings into actionable recommendations.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners.
- A passion for sports and gaming is a plus.
Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
