Marketing Program Support Intern

The HEINEKEN Company • Volunteer • Petaluma, CA, US • 2d ago

There’s Always a Seat at Our Bar

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble.

The Gist

Wanna help us crank up a big-deal partnership program that lives everywhere all at once—sales, PR, social, events, the whole glorious circus? This internship is for the organized chaos-lovers who can keep a scorecard tight, kits shipped, cameras rolling, and air-guitar dreams alive. You’ll bounce between spreadsheets and real-life activations, capture the good stuff, and help turn events into neat little “look what we did” recaps.

Who We’re Lookin’ For

Must be currently enrolled, or recent graduate of an undergraduate or graduate degree program at a vocational program, college, community college, or university
Must have a cumulative GPA over 3.0
Must be at least 21 years of age
Must be available for full duration of the internship:
- August 4 – September 31 (including travel)
- 40 hours/ week
- Hybrid

What You’ll Do

This role supports a high-visibility, multi-channel program tied to a major partnership, driving strong event execution and centralized performance tracking.

Project Overview

Track program scorecard across all integrated channels (i.e. sales, pr, social) via a wholistic measurement framework
Support logistics and coordination of activation kits for off-site events + Fender partnership
Assist with off-site execution (air guitar contests, consumer engagement, event support)
Capture and organize photo/video content
Help compile post-event recaps

What You’ll Get

Direct support and weekly check-ins with the Integrated Marketing team
Cross-functional exposure and guidance from Sales, Events, PR, and Social teams

How To Be Successful

Completion of integrated program scorecard
Strong execution of event logistics
High-quality content capture
Ability to work independently in a fast-paced environment
Improves consistency across markets and events
Enables the core team to stay focused on other priorities

What We’re Lookin’ For

Marketing degree (complete or in pursuit) preferred
Content creation experience preferred
Comfortable at live events
Proficient with MS Office tools
Able to travel to 6 live events in September (typically 1 or 2 nights each trip)
A passion for music and/or craft beer culture is a plus

Key Relationships

Reports to Director of Omni Channel Marketing
Collaborates with
- Digital and Content Manager
- Market Managers
- POS and Merchandising Manager

Physical Stuff

Typical office environment (by Lagunitas standards)Hybrid work policy: Required to be in the Petaluma office at least 3x per week in order to foster collaboration and serve as a culture carrier for the organization

Schedule may include some evenings and weekends
Travel: 6 live events in September (typically 1 or 2 nights each trip)
Occasionally lift and/or move up to 25 pounds

Come as You Are

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.