About OPTYO
OPTYO is a performance marketing agency and brand accelerator built exclusively for eCommerce brands in the sports, fitness, and wellness space. We partner with founder-led brands to drive measurable growth through paid media, creative, email, and conversion-focused web experiences, operating at the intersection of brand and performance where strong creative directly impacts revenue.
Our team brings deep industry specialization and hands-on experience scaling brands from early traction to 7 and 8-figure revenue. At OPTYO, you will work in a fast-paced, results-driven environment with direct exposure to how high-growth D2C brands are built, optimized, and scaled.
The Opportunity
OPTYO is seeking a driven Marketing Associate responsible for planning, implementing, and managing compelling marketing campaigns to promote our client’s products. As a Marketing Associate, you will collaborate closely with cross-functional teams to devise and execute marketing strategies aimed at boosting brand awareness, driving product purchases, and ultimately increasing revenue.
Key Responsibilities:
- Experience with small to mid-sized paid media campaigns.
- Collaborate with team members to craft and deliver engaging presentations during client meetings.
- Act as the main point of contact for clients whose campaigns you oversee.
- Analyze performance data, offering insightful analysis, interpretation, and data-driven action plans across all campaign types.
- Manage client budgets and provide recommendations for budget adjustments, both within paid accounts and across channels, based on overall client ROI.
- Contribute to defining client benchmarks and implement optimizations to achieve client KPIs efficiently.
- Maintain clear communication with the internal agency team regarding client objectives, feedback, and workflow scheduling.
- Improve upon paid media processes and innovation of new strategies and techniques.
- Create graphics for paid social campaigns utilizing tools such as Canva or Adobe.
Requirements:
- 1+ years of paid marketing experience; agency background is a plus.
- Hands-on experience with Meta and Google Ads, including campaign adjustments, keyword targeting, and ad copywriting.
- Ability to write clear, brand-aligned copy and interpret key performance metrics
- Capable of handling multiple tasks in a fast-paced environment and meeting tight deadlines.
- Detail-oriented, organized, with exceptional note-taking skills.
- Demonstrate enthusiasm, passion, creativity, and a strong commitment to paid media and client success.
- Possess an entrepreneurial spirit and a thirst for knowledge and personal development.
- Hold a BA/BS degree in Marketing, Business, or a related field.
Benefits:
- Medical, Dental, and 401(k) plans.
- Complimentary gym access.
- Ample opportunities for professional growth and career advancement within a rapidly expanding agency.
- Collaborative and innovative team environment.
In-Office | San Diego, CA | Monday through Friday, 8am to 5pm
- This is a full-time, in-person role based in San Diego. Please only apply if you are local or willing to relocate.
