The Digital Communications Coordinator is responsible for supporting the Chamber’s overall communications efforts with a primary focus on social media, e-newsletters, website, and general correspondence. Assists with and coordinates various aspects of Marketing, Communications, and Events related activities including email marketing, social media, landing page design, regular website updates, content creation, web design, media relations, guest registration, customer service, etc. Collaborates with others in the organization to achieve brand consistency, coordination of messages, and the highest standards for external communications.
This position reports directly to the Director of Communications.
The position is non-exempt, and the salary range is $26.00-28.80 per hour.
Essential Duties and Responsibilities
· Responsible for creating, designing, & implementing appealing and creative social media campaigns and the day-to-day management of the company's social media properties. Including reels, photography, story overlays with Chamber branding, and post copy.
· Work closely with the Director of Communications, as well as the Membership team to define objectives for brand awareness, lead generation, and conversions
· Manage creation/writing, production, and distribution of online communications and social media to support marketing of Chamber events and programs including approximately four e-newsletters per month ranging in topic from events promotion to public policy updates
· Manage, monitor, and execute day-to-day social media campaigns across X, Facebook, Instagram, LinkedIn etc.
· Design overlays and lower thirds for live streaming content. Help produce webinars using Streamyard streaming software.
· Provide real-time social media content creation during Chamber events
· Utilize social media budget to implement PPC advertising, A/B testing and create reports on performance and ROI
· Work with communications team and other departments to update and maintain all aspects of Chamber website, including website advertising program
- Assist in the creation and management of digital marketing & communications calendar to manage content and plan specific, timely marketing campaigns.
· Working with the Communications team, plan and execute annual Be Well Challenge. Coordinate with outside agencies to fulfill sponsorship obligations and execute program to members.
· Create and edit content for SEO (Search Engine Optimization) and coordinate SEO projects including keyword research, technical audits, link building, onsite content creation, and offsite SEO strategy
· Use Salesforce, Google Analytics, Agility PR (media monitoring software), Loomly, etc. to measure and report performance of all digital marketing and communications activities through real-time dashboards and regular reports
· Produce promotional and marketing materials for Chamber programs and initiatives such as event landing pages, flyers, committee/group web pages, sponsorship packages, and other marketing materials
· Stay up to date with the latest social media best practices and technologies
· Support Communications Director in tasks including (but not limited to) coordinating media events, drafting talking points and press releases, creating communications dashboards for Management Council & Board meetings
· Support Marketing & Events team with event support, event marketing (before/during/after) & promotion, and assisting with event troubleshooting
- Other duties and responsibilities as assigned
Qualifications and Requirements:
- Bachelor's degree in marketing, Journalism, Communications, or related fields preferred.
- 1-3 years relevant experience strongly preferred
- Excellent written and verbal communication skills
- Thorough technical knowledge and understanding of social media management, metrics and tracking, as well as expertise in engagement across all social platforms
- Experience utilizing social media as a marketing medium strongly preferred
- Web publishing experience a plus
- Ability to write HTML code a plus
- Experience managing communications through website planning, management and production
- Proficiency with MS Office (Excel, Word, Outlook), publishing and design software (Canva, Photoshop, Publisher, InDesign), streaming software (Streamyard), audio/video editing software (Adobe Premiere, Final Cut Pro, Garage Band), web platform (WordPress), email marketing platform (MailChimp), and CRM database similar to Salesforce.
- Excellent interpersonal skills, including tact and professionalism in dealing with staff, vendors, customers, and the public.
- Ability to write solicitation letters, invitations, marketing materials and business correspondence.
- Ability to proofread all printed and electronic material (fliers, invitations, etc.).
- Strong project and time management skills to meet event and production deadlines.
- Excellent organizational skills and attention to detail; ability to effectively work in a fast-paced, multi-tasked environment.
