About OPTYO
OPTYO is a performance marketing agency and brand accelerator built exclusively for eCommerce brands in the sports, fitness, and wellness space. We partner with founder-led brands to drive measurable growth through paid media, creative, email, and conversion-focused web experiences, operating at the intersection of brand and performance where strong creative directly impacts revenue.
Our team brings deep industry specialization and hands-on experience scaling brands from early traction to 7-8 figures in revenue. At OPTYO, you will work in a fast-paced, results-driven environment with direct exposure to how high-growth D2C brands are built, optimized, and scaled.
The Opportunity
OPTYO is seeking a driven Marketing Coordinator responsible for planning, implementing, and managing compelling marketing campaigns to promote our client's products. As a Marketing Coordinator, you will collaborate closely with cross-functional teams to devise and execute marketing strategies aimed at boosting brand awareness, driving product purchases, and ultimately increasing revenue.
Key Responsibilities:
- Plan and manage small to midsized paid media campaigns from setup through optimization.
- Collaborate with team members to craft and deliver engaging presentations during client meetings.
- Act as the main point of contact for clients whose campaigns you oversee.
- Analyze performance data, offering insightful analysis, interpretation, and data driven action plans across all campaign types.
- Manage client budgets and provide recommendations for budget adjustments, both within paid accounts and across channels, based on overall client ROI.
- Contribute to defining client benchmarks and implement optimizations to achieve client KPIs efficiently.
- Partner with the email and ecommerce teams on implementation tasks, making adjustments as needed and ensuring crossteam collaboration to maximize overall client results.
- Maintain clear communication with the internal agency team regarding client objectives, feedback, and workflow scheduling.
- Improve upon paid media processes and drive innovation of new strategies and techniques.
- Create graphics for paid social campaigns utilizing tools such as Canva or Adobe.
- Lead on new client onboarding and troubleshooting, ensuring all systems , including ad accounts, email marketing accounts, website, Databox, etc. , are connected with OPTYO Manager accounts.
- Coordinate with Editcrew to create and refine creative briefs for new ad material.
- Support organic strategy, including setting social media calendars, generating content, and overall strategy for influencer outreach and community engagement.
Requirements:
- 1+ years of paid marketing experience, including small to midsized paid media campaigns; agency background is a plus.
- Hands-on experience with Meta and Google Ads, including campaign adjustments, keyword targeting, and ad copywriting.
- Ability to write clear, brandaligned copy and interpret key performance metrics.
- Capable of handling multiple tasks in a fast paced environment and meeting tight deadlines.
- Detailoriented, organized, with exceptional notetaking skills.
- Demonstrates enthusiasm, passion, creativity, and a strong commitment to paid media and client success.
- Possesses an entrepreneurial spirit and a thirst for knowledge and personal development.
- Holds a BA/BS degree in Marketing, Business, or a related field.
Benefits:
- Medical, Dental, and 401(k) plans.
- Complimentary gym access.
- Ample opportunities for professional growth and career advancement within a rapidly expanding agency.
- Collaborative and innovative team environment.
