Activates integrated marketing campaigns across multiple channels, audiences, and funnel stages
Operationalizes collaborative campaign strategies developed across Marketing, Growth, Product, and Sales-aligned stakeholders to support lead generation, nurture, conversion, performance tracking, and revenue growth.
Builds scalable growth systems that support audience acquisition, lead generation, engagement, and conversion
Ensures campaigns are connected across email, landing pages, CRM workflows, digital channels, organic content, and future paid media initiatives
Helps evolve the organization from disconnected marketing tactics toward a more connected, measurable, modern marketing ecosystem
Monitors and optimizes campaign performance across growth marketing initiatives
Build dashboards and reporting frameworks tied to lead generation, conversion, funnel progression, engagement, audience growth, campaign performance, and pipeline influence
Conducts A/B testing and iterative optimization across messaging, calls to action, landing pages, forms, audience targeting, and conversion flows
Translates campaign data into actionable recommendations and growth insights
Helps prepare the organization for more advanced paid media and performance marketing maturity over time
Supports foundational infrastructure needed for scalable growth campaigns including tracking architecture, audience readiness, attribution systems, conversion tracking, campaign organization, and reporting visibility
Partners with leadership on future growth marketing scalability and channel expansion opportunities
Serves as a key operational lead for growth-focused marketing execution inside HubSpot
Builds and manages campaign workflows, audience segmentation, smart lists, forms, landing pages, lead routing, campaign attribution structures, conversion pathways, and reporting systems
Helps operationalize scalable campaign infrastructure and audience management systems
Partners with VP of Marketing, RevOps, and Lifecycle Marketing to improve CRM alignment, data quality, tracking consistency, and workflow scalability
Builds and optimizes pathways that move audiences from interest to action
Supports lead capture strategy across campaigns, forms, landing pages, CTAs, and digital experiences Identifies opportunities to reduce friction and improve conversion performance across the customer journey
Partners closely with UX, Product Marketing, Lifecycle Marketing, and Content teams to improve engagement and conversion outcomes
Helps establish more connected digital experiences across websites, campaigns, and customer journeys
Builds audience segmentation strategies aligned to campaign goals, customer behavior, lifecycle stages, and audience types
Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences
Supports personalized marketing experiences across campaigns and digital touchpoints
Ensures the right audiences receive the right message at the right stage of the journey
Refines segmentation approaches based on campaign performance and audience insight
Collaborate with VP of Marketing, Product Marketing, Growth Marketing, Content, Creative, Social Media, Web/UX, Sales, IT/Product, and other teams across both brands
Supports integrated campaigns and organizational priorities across both brands
Ensures campaigns remain strategically connected across channels rather than operating independently
Helps connect campaigns, nurture journeys, audience engagement, and business goals together into a unified ecosystem
Participates in assigned meetings, events and training as required
Strong hands-on experience with HubSpot.
Experience supporting integrated multi-channel marketing campaigns
Strong understanding of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance tracking
Experience working cross-functionally across marketing, UX, content, analytics, operations, and leadership teams
Strong analytical mindset with ability to translate campaign data into actionable recommendations
Excellent organizational and project management skills
Comfortable operating in evolving, collaborative, and fast-moving environments
Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems
Experience supporting B2B and B2C audiences
Understanding of modern SEO, AEO, and digital growth methodologies
