Digital Marketing Specialist / Manager
EVR Advertising is a full-service marketing agency based in Manchester, New Hampshire, serving clients across a variety of industries with strategic, creative and results-driven marketing solutions. As our agency continues to grow, we foster a collaborative, energetic environment where talented A-players genuinely enjoy working together and celebrating each other’s success.
The Digital Marketing Specialist / Manager at EVR is perfect for a digital media marketer who relishes the opportunity to dive into data, translating performance trends into strategies and opportunities. Playing a key role in planning, executing, and optimizing digital campaigns, this role requires a data-driven, analytical thinker to work cross-functionally with media, accounts and creative teams to deliver strategic, results-oriented campaigns.
Digital Marketing Campaign Strategy
- Develop and manage digital campaigns across Paid Search, Programmatic, Display, Paid Social, YouTube, OTT/CTV, Streaming Audio, etc.
- Collaborate with Account Executives to align campaign strategies with client goals and past performance.
- Use first- and third-party data to inform targeting, audience segmentation, and geographic strategy.
- Present media recommendations and rationale to internal teams and clients.
- Be proficient in using Ai resources to conduct client industry trends and research to help inform media strategies.
Analytics Set-up and Tracking
- Build and manage UTM-tagged URLs, tracking pixels (Meta, LinkedIn, Google Ads, etc.) and VAST tags.
- Use Google Tag Manager (GTM) to deploy and troubleshoot tags and conversion events.
- Have the ability to configure and validate conversion events using GTM, platform-specific tools, and analytics platforms.
Ad Platform Management and Analytics
Facilitate digital campaign launches and manage budgets/pacing/data-driven optimizations by ad platform, including:
- Google’s Ads Platforms, including: Paid Search Management (Keyword research and planning, Effective text ad development, Ongoing management and optimization, Reporting of success and recommendations for improvement)Google Display, Performance Max (PMax), YouTube
- Paid Social (META, LinkedIn, TikTok, Snapchat, etc.)
- Programmatic Media
- OTT/CTV
- Streaming Audio
Plan, execute, and measure A/B experiments and conversion tests
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) using various tools (Ad platforms, GA4, Call Rail, etc.)
Collaborate with the account team on reporting cadence and format (email updates, LookerStudio dashboards and PowerPoint presentations)
Ability to present results in client meetings (virtual and in-person) with confidence and clarity.
Understanding of how Ai can be used across all digital media platforms to assist in successful client campaigns.
Client Relationship Management (CRM) Analysis
- Connect digital marketing activity to client CRM data
- Analyze campaign performance across the entire client sales funnel
- Understand the business lifecycle and full sales process to be able to interact and respond to client inquiries.
- Build LookerStudio dashboards and performance presentations to demonstrate ROI
- Use AI to help process large amounts of data in order to develop a narrative around ongoing strategy, results and recommendations.
Required Skills and Experience:
- Bachelor’s degree in Digital Marketing, Advertising, Communications or related field.
- A minimum of five (5) years of developing, managing and implementing paid digital marketing and social campaigns.
- Must have a passion for numbers, data, budgeting and Excel while possessing an analytics-first mindset
- Strong client-facing presentation skills
- Strong knowledge of advertising and marketing trends, and digital media strategy.
- Ability to multi-task, work under tight deadlines and frequently adjust to changing priorities and timelines.
- Excellent written and verbal communication skills.
- Outstanding commitment to customer service.
- Ability to present ideas, problem solve and negotiate.
- Exceptional attention to detail, organization and time management.
- Strong knowledge of ad platforms (Google Ads, META Ads, etc), analytics tools (GA4, LookerStudio, SuperMetrics etc) and SEM tools (Google Search Console)
- Experience with incorporating AI into the marketing process is a plus.
The Perks:
- Competitive salary and benefits package
- EVR maintains a hybrid workplace, with staff working at the Manchester, NH office three days a week (Tuesday-Thursday) and from anywhere two days a week (Monday and Friday)
- Health (HMO and HSA), dental and vision insurances
- Simple IRA with 3% company match
- Generous vacation time and paid holidays
- Early release Fridays year-round
- Professional development through EVR University
- Free parking
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Professional development assistance
- Vision insurance
Experience:
- Facebook Advertising: 5 years (Preferred)
- Google Ads: 5 years (Preferred)
- Paid search marketing: 5 years (Preferred)
- Ad Agency: 5 years (Preferred)
Ability to Relocate:
- Manchester, NH 03101: Relocate before starting work (Required)
Work Location: Hybrid remote in Manchester, NH 03101
