Sr Analyst, Customer Insights & Analytics

Sanametrix • Full-time • Remote (US) • $110k - $130k / year • 6h ago

***US Citizenship is required for this position to obtain a Public Trust***

Overview

Sanametrix is a minority-owned small business headquartered in Arlington, Virginia. We specialize in providing focused research and analysis, technology, and program support solutions to federal agencies.

We are seeking an Senior Analyst, Customer Insights & Analyticsto join our team supporting the National Assessment of Educational Progress (NAEP) program within the Department of Education. The primary purpose of this role is to translate user behavior, asset consumption patterns, and web traffic into rigorous analysis, reporting, and actionable guidance that informs information architecture, digital optimization, and dissemination effectiveness across the NAEP AWS cloud environment (including WDOMS and The Nation’s Report Card digital ecosystem).

This specialist operates strictly within the analytics, metrics, and behavioral insight domain—providing data-driven evidence and technical advisory to UX, development, content teams, and customer stakeholder groups.

Responsibilities:

Scope of Supported Data Dissemination Products[ZM1] [WR2]

The Analyst provides behavioral tracking, interaction analytics, and discoverability assessments across the full suite of public-facing digital products, query tools, and data architectures hosted within the program’s cloud environment. By evaluating how varied user cohorts—including academic researchers, education policymakers, state assessment coordinators, and the general public—discover, navigate, extract, and utilize assessment data, the incumbent translates raw interaction trends and drop-off metrics into data-backed recommendations and forward-looking optimization roadmaps. These actionable insights directly guide internal UX designers, developers, and content teams in modernizing information architecture, eliminating user journey friction, refining data export interfaces, and ensuring that evolving search engines and AI discovery tools accurately locate, interpret, and cite authoritative public data products.

Key Responsibilities

1. Web & UX Behavioral Analytics

User Pathing & Journey Analysis: Utilize advanced Google Analytics 4 (GA4) funnel explorations, pathing models, and cohort analyses to map how diverse user groups (researchers, policymakers, educators, and the public) navigate to high-priority data and where friction or drop-offs occur in multi-step data query tools.
Asset Consumption Trends: Configure custom event tracking via Google Tag Manager (GTM) to track content interaction, dynamic table generation, file downloads (e.g., CSV, Excel, microdata extracts), and print actions. Analyze engagement trends across asset formats (such as raw PDF bounce rates versus HTML reports) to provide objective data on user consumption preferences.
Advisory Feedback for Product Teams: Translate raw behavioral and clickstream data into clear, objective insight briefs and visual reporting. Supply findings to internal project leadership, UX designers, and content teams to inform their design, layout, and content optimization workflows.

2. Search Engine, Metadata & AI Discoverability Optimization

Metadata & Technical Architecture Guidance: Evaluate and recommend structured data schemas, metadata frameworks, and technical SEO/SXO best practices to ensure public datasets, tables, and reports are indexed efficiently by traditional search engine crawlers.
AI & LLM Citation Monitoring (AEO / GEO): Monitor how external artificial intelligence search engines, LLMs, and Retrieval-Augmented Generation (RAG) platforms crawl, ingest, and cite NAEP content. Provide schema mapping recommendations and sitelink guidance to internal teams to ensure external AI engines accurately attribute and link back to authoritative NAEP public data sources.
Accessibility & Compliance Baselines: Monitor behavioral indicators related to accessibility and ensure all analytics tagging adheres to Section 508, WCAG 2.1 AA standards, and the U.S. Web Design System (USWDS).

3. Program Strategy, KPI Definition & Reporting

Dissemination KPI Frameworks: Move beyond vanity metrics by defining tailored Key Performance Indicators (KPIs) that quantify real public reach, data utilization depth, and program dissemination impact over time.
Executive Dashboards: Build, maintain, and deliver automated insight dashboards (e.g., Looker Studio/Power BI connected to GA4/DAP) for Sanametrix program leadership and project managers to support contract-level performance reviews.

Required Skills, Qualifications, and Certifications

Clearance: Ability to obtain and maintain a 5C Public Trust clearance.
Education: Bachelor’s degree in Data Analytics, Management Information Systems (MIS), Statistics, Information Architecture, Marketing Analytics, or a related quantitative field.
Experience: 7–10 years of professional experience in digital analytics, web behavior analysis, or management data analysis, preferably within a federal contracting (GovCon) or public data environment with a BA/BS degree or 12+ years without a degree.
Analytics Tooling: Advanced mastery of Google Analytics 4 (GA4), the federal Digital Analytics Program (DAP), Google Tag Manager (GTM), and Looker Studio.
Discoverability & Schema: Proven understanding of structured data (Schema.org, JSON-LD), technical SEO, and emerging search optimization frameworks (AEO, GEO).
Federal Standards Knowledge: Solid understanding of Section 508 accessibility baselines, federal web design principles (USWDS), and federal reporting structures.

· Data Visualizations: Experience developing dashboards and data visualizations using tools such as Power BI, Tableau, Looker Studio, AWS QuickSight, or similar platforms.

· Stakeholder Communications: Ability to synthesize complex analytics findings into clear, actionable recommendations for technical and non-technical stakeholders.

Desired Skills, Qualifications, and Certifications

Prior analytical experience supporting NCES, IES, NAEP, or similar large-scale federal statistical collections.
Familiarity with AWS cloud-hosted digital delivery architectures and staging environments.
Experience with NAEP AWS-hosted tools or similar tools:[ZM3] [WR4]
NAEP Data Explorer (NDE): Cross-sectional, State, Trial Urban District Assessment (TUDA), and Long-Term Trend (LTT) data query engines.
The Nation’s Report Card (NRC) Digital Portals: Assessment release web platforms, summary dashboards, and digital subject reports.
State & District Profiles: Comparative geographic dashboards and performance snapshots.
NAEP Questions Tool (NQT) / Test Questions Tool: Public-facing item banks, scoring rubrics, and response distribution interfaces.
State Mapping Data Tool: Proficiency benchmark comparison interfaces and scale score visualizations.
NAEP Application Programming Interface (API) & Developer Endpoints: Researcher data access pipelines and technical documentation on the web (TDW).
Research & Specialized Reporting Portals: Survey Questionnaire Explorers, EdSurvey R resource hubs, and Restricted-Use Data (RUD) access pathway documentation.
Working knowledge of Agile collaboration tools (Jira, Confluence) for delivering analytics and tracking data anomalies.
Foundational exposure to SQL, R, or Python for exploratory data validation and metric cross-referencing.