Marketing Insights and Analytics Analyst
Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.
And because we've known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.
Ready to make your mark on a legacy brand?
Our expanding marketing team is building something special-a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role - it's your chance to shape a creative vision with real impact.
With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that matters, we're ready to review your application.
You bring the talent; we bring the opportunity.
We are looking for a Marketing Insights & Analytics Analyst to collect, cleanse, and model data from various systems to create a unified customer journey view.
Essential Functions:
• Proficient in data modeling, transformation, cleansing, and creating data logic and queries.
• Provide actionable insights by analyzing marketing data from multiple channels, including social media, email, web, and paid media, to support planning, execution, and optimization of campaigns.
• Develop financial metrics such ROI, profitability to evaluate the financial success of key marketing initiatives and campaigns.
• Collaborate closely with subject matter experts, business teams, data architects, and data engineers through interviews and working sessions to ensure data integrity and alignment with organizational goals.
• Leverage predictive analytics and machine learning models to forecast trends, optimize marketing strategies, and recommend data-driven solutions.
• Work with Finance and Governance teams to build and measure financial metrics across key marketing initiatives and prepare executive reports on campaign performance, customer engagement, and ROI to inform strategic decision-making and enhance marketing effectiveness.
• Ensure compliance with relevant regulations and company policies in all aspects of data handling and analysis.
• Collaborate with stakeholders and marketing teams to understand data requirements and deliver impactful insights that align with business objectives.
Qualifications:
• A bachelor's degree in marketing, data science, data analytics, information systems, statistics or a related field is required, master's degree is preferred. A minimum of 2-5 years of experience in marketing/data analysis/financial analysis with a focus on banking and/or retail bank products, marketing, or a related role.
• Advanced knowledge of statistical modeling and analysis, with the ability to gather, analyze, and provide data insights.
• Strong analytical and problem-solving skills, along with proficient knowledge of databases, SQL, and MS Office applications.
• Proficiency in SQL and database management systems (e.g., MySQL, Oracle)
• Experience with data analysis tools like Excel, Tableau, or Power BI
• Knowledge of marketing platform analytics tools such as Adobe Analytics, Customer Journey Analytics, Google Analytics, and Meta platforms preferred.
Salary Range:
Utah: $81,000-$118,000 (depending on experience and other job-related factors)
San Francisco/San Jose: $90,000- $150,000
This is an in-office position that will sit at a local corporate hub 5 days a week. This is not a hybrid role.
Visa Sponsorship:
This Marketing Insights & Analytics Analyst position is currently not eligible for employment visa sponsorship (e.g., H-1B visa). This includes, for example, situations where a candidate may have temporary work authorization while enrolled in school or upon graduation (e.g., CPT, OPT) but would need H-1B visa sponsorship within a few years of employment in order to maintain employment eligibility.
Location Options: AZ, CA, CO, NV, TX, UT
Benefits:
• Medical, Dental and Vision Insurance - START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
• Employee Ambassador preferred banking products
