Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.
In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.
At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.
To help support our future growth as an agency, we are looking for an Assistant, VIP & Influence to join our team based in our New York office.
Key Responsibilities
Assist and work closely with the Coordinator, Manager, and Director.
Sample Trafficking:
- Extensive sample trafficking (organizing sample returns and send-outs)
- Respond to stylist requests in a timely manner and pitch new potential placement opportunities
- Overall showroom management, arranging for appointments and fitting when necessary
Seeding:
- Assist in developing strategic seeding targets based on brand criteria
- Outreach to talent, stylists, and publicists for product seeding to collect addresses and sizing
- Following guidelines provided by the client, packaging and preparing gifting send outs for seeding incentives
- Inventory management of seeding product available in-office. Available to come into the office on Monday/Friday when necessary.
Events:
- Support with guestlist curation of VIPs, influencers, KOLs for client events, activations, and fashion shows based on brief
- Extend event invites and manage RSVPs via personal e-mail and fashion GPS
- Support with event dressing and gifting needs
- Book glam and transportation for paid and organic talent when necessary
- Creation and distribution of external face sheets prior to events
- Be available to work on and support on-site at events, projects, shows as needed, ie. support with guest check in
Talent Relations:
- Updating contact database with names, handles, engagement rates of potential VIP/Influencer partners
- Support with casting relevant on-brand influencer and VIP talent for various client initiatives including but not limited to seeding and paid partnerships
- Conducting and completing market and industry research, keeping tabs on new/emerging talent
- Administrative tasks, including budget tracking and invoicing, collaborating with the Karla Otto finance team
- Proactively reach out to agents for roster updates and relationship development
Client Communications:
- Prepare agendas and meeting notes for client calls and send thorough recaps for clients
- Compile social coverage monthly or daily reports for each client (dependent on client needs)
- Effectively communicate status updates to clients on seeding progress, outreach, VIP requests for approval
Key Attributes
- Associate or Bachelor’s degree required in advertising, PR, marketing, communication or related field
- Experience working with luxury fashion brands
- The candidate should have strong communication skills (both written and oral), research, and organization skills
- Be able to work under pressure to meet deadlines
- Accomplishes tasks accurately, thoroughly, and with a keen eye for detail both with quantitative and qualitative data
- Willing to go above and beyond the call of duty in order to complete a project accurately and on time
- Highly motivated and enthusiastic
- Strong work ethic
- Must be efficient in Outlook, Excel, and PowerPoint, Fashion GPS experience a plus
At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.
Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.
We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
