Digital Marketing ManagerApplication Deadline: 7 October 2025
Department: Marketing
Employment Type: Full Time
Location: Canada (Remote)
Reporting To: VP Marketing & Communications
Compensation: $90,000 - $110,000 / year
Description- Team: Global Marketing
- Location: Remote - Canada, working east coast hours. *At this time, we are unable to extend employment consideration for this role in Quebec or Ontario provinces
- Please note that while the majority of the work is conducted remotely for team members based 'non-local' to NYC, all team members are expected to be available to attend key on-site events/activities 4 times per year. This includes things like onboarding, training, and team building 'together days'. The onsite weeks are scheduled in advance and travel expenses for those in-person times are covered by the business.
- Full time or part time - flexible hours and working options welcomed - please state this in your application
- Expected Start Date: ASAP
- Salary Range: We would like to pay CAD$90,000 - 110,000 for this role depending on experience
- Reporting into the VP, Marketing & Communications
About usSpektrix is a growing collection of creative problem solvers focused around the arts and technology whose mission is to help arts organizations be more successful. We're doing this through a combination of cloud-based software and consultative customer support that empowers arts organizations to grow revenue, increase efficiency, and build stronger relationships with audiences. We are always looking for new ways to approach problems, share knowledge, and better serve our customers. You'd be joining a team of over 260, based across our New York, London and Manchester offices and working with over 750 arts organizations in North America, the UK and Australia & New Zealand.
The roleAs the Digital Marketing Manager, you will lead the strategy, execution, and optimization of digital campaigns that drive awareness, lead generation, and pipeline growth. You'll be responsible for scaling digital channels such as paid search, paid social, display, SEO, and retargeting. Working closely with content marketing, CRM, and the website manager, you'll play a key role in accelerating growth across the funnel.
Accountabilities & ResponsibilitiesThe Digital Marketing Manager will be accountable for ensuring that:- Multi-channel digital marketing campaigns are delivering against agreed pipeline, ROI, and lead generation targets.
- Paid media budgets are managed effectively to maximize return on investment.
- Digital channels (paid, organic, SEO, display, retargeting) are optimized to support overall business growth objectives.
- Digital performance data is accurately tracked, analyzed, and used to inform decision making and continuous improvement, including CPL, CTR, CAC, pipeline influence, and ROI.
- Cross-functional alignment (with content, CRM, web, product marketing) ensures that digital activity supports campaigns, product launches, and client acquisition/retention goals.
To deliver on these accountabilities, the Digital Marketing Manager will be responsible for:- Planning, launching, and optimizing campaigns across Google and Bing Ads, LinkedIn, Meta, YouTube, and third-party platforms.
- Testing and optimizing ad creatives, copy, landing pages, bidding strategies, and targeting approaches.
- Running A/B tests on landing pages and calls-to-action to improve conversion rates.
- Using analytics and marketing tools (Google Analytics, GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance.
- Collaborating with web and design teams to enhance user experience, conversion paths, and CRO.
- Partnering with the content and web teams to deliver SEO strategies (on-page, off-page, and technical) that improve search rankings and organic traffic.
- Conducting regular site audits and monitoring SEO KPIs.
- Working with the CRM Manager to align digital activity with revenue and attribution data.
- Supporting product launches, webinars, events, and ABM campaigns with tailored digital promotion.
- Using data to prioritize high performing channels, formats, and messaging themes.
- Staying up-to-date on best practices, trends, and innovations in digital marketing, and making recommendations for improvement.
Key Requirements- Proven experience in B2B SaaS marketing with a focus on digital/performance and growth marketing
- Proven success managing paid search and paid social campaigns with measurable pipeline impact
- Strong proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs)
- Experience with marketing attribution, automation, and CRM through HubSpot
- Data-driven mindset with a focus on metrics and experimentation
- Experience working across time zones
- Familiarity with UTM tracking, multi-touch attribution, and funnel analytics
- Understanding of SaaS buyer journeys, lead scoring, and lifecycle stages
Benefits- Generous Paid Time Off benefits, including:
-- 22 days of PTO (vacation, personal time, whatever you choose to use it for)
-- 13 paid holidays
-- 10 Paid Sick Days - Professional development opportunities
- Two volunteering days per year
- Flexible working with support for WFH setup / equipment
- Employee and Family Assistance Program (EFAP) through Dialogue
- Month-long Paid Sabbatical after 5 years of service
- Free snacks, drinks and breakfast items in our offices
- Varied range of regular socials throughout the year (we pay for all your travel to NYC 4x per year: travel, stay, food, etc.)
- Please note - we are actively exploring increased benefit offerings for our Canadian team members including options such as top-ups to national healthcare programs, as well as pension options. We intend to have these in place no later than Q2 2025.
Working from homeWhile most of our teams are based in our NYC, London, and Manchester offices, many of our team members regularly work from home - including our Canada based team members. As a result, we operate with a "remote-first" approach, even when we're physically in the office.
We'll provide reasonable support and all the hardware you need to get started, but we do require that you have the following already in place for a good home working set up:
- A quiet working space at home where you can consistently take video calls without interruptions
- An internet connection that supports your participation in video calls and access to our systems and service.
Costs Associated with working onsite:
- For remote-based team members ('non local'), Spektrix covers all work related travel expenses directly. Flights, hotels for overnight stays, etc. are paid for through our work travel tool, TravelPerk, and/or reimbursed through an expense report where applicable.
Equal opportunitiesSpektrix is an equal opportunities employer, we recruit regardless of race, religion, gender, gender identity, sexual orientation, age or disability status and look to employ from a wide range of backgrounds and experiences.
Confidence can sometimes hold us back from applying for a job. Studies show that women do not apply for roles unless they meet 100% of the requirements, whereas men apply when they meet at least 60% of the requirements. At Spektrix, we know that there's no such thing as a 'perfect' candidate. Spektrix is committed to creating an inclusive work environment, where our team members are supported in expressing themselves and delivering their best work. So however you
identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
Diversity in the workplace is hugely important to our working environment and to enable both individuals and Spektrix to thrive. By valuing each person's differences we enable each person to contribute their unique experiences, strengths and viewpoints. Workplace diversity is something we aim to achieve and maintain at Spektrix, and we are pursuing a workforce that reflects the diversity of the communities we serve and work in. We aim to reflect this diversity in all departments and at all levels of seniority in the business, right up to the board. In an effort to help us reduce bias, please do not include a photo in your resume or application.
