IMPORTANT NOTICE FOR INTERNAL APPLICANTS ONLY:
Internal applicants MUST apply to the internal job posting through the Mattress Firm Workday system. To view the list of current internal Job Postings, type “Jobs Hub” into the Workday search bar and click on the link. If you are unable to view the job posting, don't hesitate to get in touch with your Talent Acquisition representative .
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Job Details:
The Manager, Social Media Community helps push messages through private label social channels. This position is responsible for creating a social strategy and a community management strategy. This role develops creative social campaigns to drive brand awareness, engagement, consideration and loyalty on channels like Facebook, Instagram, TikTok, Twitter, Pinterest and LinkedIn. The role also identifies and implements process improvements and strategies to enhance the overall private brand social experience.
Essential Responsibilities
- Develop and manage a best-in-class multi-brand, multi-channel social strategy that aligns with private brand strategy, using an “always-on” and episodic campaign approach to address cross-functional business needs.
- Create social strategies and tactics for integrated marketing campaigns.
- Drive the creation of compelling, thumb-stopping "social-first" content that increases engagement with target audiences, managing internal and external agency partnerships.
- Develop a community management strategy to foster engagement and build community across multiple channels.
- Oversee brand voice and daily content across social media channels to ensure consistent messaging and visual accuracy.
- Maintain multi-channel social editorial calendar. Work with team and cross-functional partners to create content for multiple social mediums and audiences, including corporate channels, employee advocacy programs and executive thought leadership opportunities.
- Optimize performance of social posts and campaigns for awareness.
- Identify new testing opportunities to drive awareness and consideration.
- Serve as an internal subject matter expert that provides ongoing training for employees on social media best practices.
- Identify and implement process improvements and strategies to enhance the overall private brand social experience.
- Participate in internal editorial meetings as the voice of private brand social, sharing data insights and content learnings.
- Develop and distribute social reporting, highlighting key KPIs, campaign performance and sentiment.
- Maintain relationships and regular check-ins with platform partners to identify opportunities and new solutions for all brands.
- Research and stay up-to-date on new social media trends, platforms and tools, providing recommendations for incorporation into the current strategy.
- Complete all required training modules and certifications prior to the due date.
- Ensure all safety policies and procedures are followed to ensure a safe work environment for all.
- Communicate professionally with all internal and external contacts.
- Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation.
- Communicates any concerns or issues to leadership to ensure proper efficiency of department and Company operations.
Non-Essential Responsibilities
- Execute company initiatives and other activities requested by supervisor.
- Updates job knowledge by participating in educational opportunities.
- Contributes ideas on ways to optimize or improve the team, the department, and the Company.
Education
- Bachelor's Degree Digital Marketing, Marketing, Communications, or related discipline is required.
Professional Experience
- 5+ years experience in brand social community management (brand or retail experience preferred) required.
- Experience in social content development and social responding/customer care management required.
- Crisis communication experience preferred.
- Conflict resolution experience preferred.
Skills List
- Strong written and verbal communication skills, with experience writing, editing and crafting content for the social media and digital channels.
- Excellent project management skills with strong attention to detail.
- Detail-oriented and strategic thinker.
- Well-organized with excellent time management; able to multitask and handle multiple priorities.
- Adaptable, resourceful, and able to overcome challenges.
- Ability to work cross-functionally with agency partners, co-workers and vendor partner.
- Strong cross functional collaborator, quick learner and problem solver.
Knowledge
- General knowledge of social media platforms, including but not limited to Facebook, Instagram, Pinterest, X and TikTok.
- Knowledge of retail industry.
- Working knowledge and real-world experience in planning, managing and executing social media initiatives.
- Microsoft Office Products.
Scope
- Works is accomplished with moderate supervision. Follows established and detailed directions. Work is reviewed for accuracy and overall adequacy.
- Plans and arranges own work, refers only unusual cases to supervisors or others.
- Failure to obtain results or erroneous judgments or recommendations would normally have serious results and may require substantial expenditure of resources to correct and / or achieve goals.
- Frequently inter-organizational and outside customer / vendor contacts. Part of a team who represents the organization. Monitors activities and communicates information across the organization.
California Residents
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the Los Angeles County Fair Chance Ordinance, where applicable.
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Benefits Included:
Excellent career growth opportunities through on-the-job training and development programs
401(k) with employer matching
Mental health and life resources
Medical, dental, prescription, and vision plans
Get paid on- demand
Base pay or uncapped commission
Employee discounts on Mattress Firm sleep products and accessories
Compensation:
Competitive pay range of $80,000 - $90,000 per year * depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities may be available and awarded at the discretion of the Company.
*Pay amount does not guarantee employment for any particular time.
Legal authorization to work in the United States without the need for sponsorship. We require proof of eligibility to work in the United States.
EOE/Vet/Disability
Now don't fall asleep out there. The sooner that we receive your application, the sooner you are to the career of your dreams! Ready to apply? Mattress Firm is accepting applications until: .
Diverse Candidates are Encouraged to Apply.
Mattress Firm is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment and does not discriminate against any applicant or employee for employment based on race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Mattress Firm is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
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