Creative Content Specialist/ Social Media Marketing Coordinator
Job Overview
Semmelmann Interiors is seeking a highly creative and strategically minded Creative Content Specialist/ Social Media Marketing Coordinator to join our marketing team. This full-time, onsite entry-level role is responsible for managing and creating dynamic content across all social media platforms to elevate brand awareness, drive engagement, and generate new business opportunities.
The ideal candidate will be a visual storyteller and brand guardian with proven experience in social media management and content creation, capable of capturing the essence of a luxury design brand through compelling visuals, curated messaging, and consistent execution. This role reports to the Director of Marketing and operates onsite at our Fort Worth, TX headquarters five days per week
Core Responsibilities
Social Media & Digital Content Creation
- Plan, create, and schedule high-quality content across Instagram, TikTok, LinkedIn, YouTube, and email marketing campaigns.
- Capture and edit engaging video and photo content showcasing projects, behind-the-scenes moments, and designer insights.
- Ensure every post aligns with brand standards and reinforces Semmelmann Interiors’ luxury aesthetic.
- Oversee creative direction during on-site shoots, capturing both polished and organic moments that reflect the brand’s personality.
- Write captions, blogs, and digital copy that blend storytelling with strategy to drive audience engagement and conversions.
Content Strategy & Performance Optimization
- Develop and manage a content calendar aligned with business objectives and marketing campaigns.
- Monitor performance analytics, identify key insights, and refine strategies to maximize reach and ROI.
- Stay informed on emerging social media trends, algorithms, and luxury brand marketing practices.
- Collaborate cross-functionally with the design and operations teams to ensure cohesive storytelling across all touchpoints.
Brand Identity & Creative Assets
- Uphold brand consistency through visuals, tone, and messaging across all platforms and materials.
- Design and edit branded content for digital and print, including email campaigns, graphics, and marketing collateral.
- Maintain a polished visual library of photography and video assets optimized for multiple channels.
Qualifications
- Bachelor’s degree in Marketing, Communications, Design, or a related field preferred.
- 2+ years of proven experience in social media management and content creation.
- Strong understanding of platform-specific strategies for Instagram, TikTok, LinkedIn, and YouTube.
- Skilled in video production and editing.
- Proficient in graphic design tools such as Canva or Adobe Creative Suite.
- Excellent writing and communication skills, with a keen understanding of branding and luxury positioning.
- Highly organized and detail-oriented with the ability to manage multiple priorities.
- Comfortable directing or appearing in on-site content shoots.
Requirements
- Must provide a portfolio demonstrating visual storytelling and content creation experience.
- Must be available to work onsite five days a week at our Fort Worth showroom.
- A deep understanding of luxury branding and audience engagement.
- Self-motivated, creative, and confident in presenting and executing ideas.
- Collaborative team player who thrives in a fast-paced, high-energy environment.
- Passionate about design, aesthetics, and visual storytelling.
Company Description
Semmelmann Interiors is an award-winning couture interior design firm based in Fort Worth, Texas, specializing in high-end residential projects and custom furnishings. Known for our signature style, Organic Glamour, we blend the richness of luxury with the ease of nature to create bold, statement-making spaces. Our team is made up of radical creators—passionate about innovation, craftsmanship, and service—and we deliver a true turn-key experience that reflects beauty, excellence, and purpose.
Core Values
Our culture and core values aren't just words on paper, they’re words we live by both personally and professionally. We encourage all employees to practice the following:
- “The Spirit of Living is in the Giving” - Susan Semmelmann’s personal motto is "The Spirit of Living is in the Giving." Guided by her Christian faith, she is deeply committed to philanthropy and encourages her employees to mirror this same generosity and humility in both their personal and professional lives.
- Fingers in the Dirt -At Semmelmann Interiors, there is a strong emphasis on hard work and initiative, encapsulated in the phrase "Fingers in the Dirt." Team members are expected to be hands-on and willing to put in the effort to achieve success.
- Relationships - Every relationship matters. We prioritize genuine care for our clients, work family, and anyone who crosses our threshold. Following the principle of "Do unto others as you would have them do unto you," we are dedicated to making meaningful investments in people.
- Attitude of Gratitude - We value a positive and authentic approach, showing respect and gratitude for others. Being genuine, grateful, and real is central to our culture.
- Experts in our Field - We are experts in our trade, known for our competence and skill. As overachievers and lifelong learners, we constantly seek new knowledge and strive to excel in our profession, often serving as both leaders and teachers in our field.
