Job Title Manager, Customer Marketing, Walmart & Club Channel
Division: L’Oreal Dermatological Beauty Brands
Location: Bentonville, AR Field Sales Office
Reports To: Senior Customer Marketing Manager
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
The Customer Marketing team sits at the intersection of marketing, media, consumer experience, and commercial field sales driving actions through compelling storytelling and high-impact campaigns. We bring the voice of the customer into every stage of the journey. L’Oréal Dermatological Beauty Brands is about triggering real emotion! We create personalized experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer.
What You Will Learn:
The Customer Marketing Manager role supports the Senior Customer Marketing Manager & Support the Field Sales team in managing customer specific activations for key accounts. Manager’s role is to work with both internal and external partners in the development and execution of go-to-market brand & franchise-strategies for their specific accounts. In partnership with sales, brand marketing, category management and our customers, the Customer Marketing Manager will play a key role in the creation, alignment and execution along the entire path to purchase. Manager will learn processes from fruition, execution and to completion of 360 tactical advertising and marketing campaigns at retail (online & in-store) Manager will assist in campaign performance review and validation of metrics.
- Annual and quarterly customer “shopper” marketing activation planning
- Communicate with internal and external stakeholders to manage advertising and marketing projects at retail
- Work closely with SCM, Trade & Brand Marketing teams to develop effective support plans and ensure that national strategy is aligned with needs of the retailer
- Support SCM in developing materials with internal teams and ensure proper execution at retail such as creative implementation for personalization programs.
- Support SCM (s) in creative concepting for in-store feature display programs in alignment with Customer & National Brand strategy
- Helps develop strategies to create best in class, 360 shopper campaigns. Manage end-to-end execution including instore, retail media, sampling, promotions and other events
- Partner with retail media networks and marketing partners at key customers to drive revenue and share
- Helps negotiate contracts and manage the work of external agencies and vendors
- Support the annual budgeting process in partnership with the SCM, customer finance team, including analysis/key learnings
- Collaborate with cross functional teams including but not limited to sales, category management, brand/trade marketing, business intelligence, supply chain, consumer experience, media to develop strategy for in-store and digital media/ecommerce campaigns
- Leverage shopper insights, customer data and internal tools to drive conversion, efficient ROI and continuous improvement for future programming
- Strong project leadership skills to seamlessly bring brand assets, company objectives and priorities to life in the marketplace
- Project Management Support: Help facilitate, follow-up & track customer specific activations inclusive but not limited to:
- Creative Specs for Walmart & Club digital media campaigns
- Creative Specs & Briefing Internal & External Partners
- Customer Sampling Activations
- Third Party Advertising/Marketing Partner Activations (i.e. Influencer, Mobile Notifications, Purchase Reward Campaigns, etc.)
- Complete additional tasks as assigned by immediate manager
What We Are Looking For:
Required Qualifications:
- Education Requirements - Degrees/Certifications. 4-year college degree/bachelor’s degree in advertising, marketing or related field
- Manager Years of Experience 4+ years of CPG Customer Sales/Brand and/or Shopper Marketing/Agency experience required
- Job Specific Experience/Skills
- Strong understanding that both the customer (account) as well as the consumer (customer) are at the heart of all strategic planning and business decision making.
- Candidate should have a national understanding of the consumer-packaged goods industry as well as experience in the mass-retail environment.
- Ideal candidate is someone with an entrepreneurial mindset and ability to be extremely flexible in an ever-changing environment.
- Ideal candidate will be a team-player, and have the ability to work with cross-functional teams
- Technical Skills
- Functional/Technical Expertise
- Industry knowledge
- L’Oreal product knowledge
- Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc)
- Hybrid Role 3 days in physical in-office presence, 2 days work from home
Preferred Qualifications:
- Experience Managing WMC, MAP & RMN Campaigns
- Soft Skills if applicable
- Purchase Order management
- SOW Review and management
- Ability to project manage
- Ability to complete project briefs
- Strong & effective business communication- written and oral skills
- Solution oriented mind set
- Adaptable/flexible in changing environment
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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