Job Overview
We are seeking a highly skilled and motivated Digital Marketing Manager. In this role, you will be responsible for developing a new website based off current one, implementing, and managing digital marketing strategies that drive brand awareness, engagement, and conversions. You will set up new online marketing campaigns & leverage various digital channels to enhance our online presence and achieve our marketing objectives.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across multiple channels including SEO, SEM, PPC, social media, email marketing, and content marketing.
- Utilize SEO tools to optimize website content for search engines and improve organic search rankings.
- Conduct keyword research to identify opportunities for content creation and optimization.
- Manage Google & Microsoft Ads and Facebook Advertising campaigns to drive targeted traffic and conversions.
- Analyze performance metrics using Google Analytics to measure the effectiveness of campaigns and make data-driven decisions.
- Oversee content & video creation efforts including blog posts, social media updates, email newsletters, and website copy that align with brand messaging.
- Graphic design to create visually appealing marketing materials.
- Implement conversion optimization strategies to enhance user experience on the website and increase lead generation.
- Stay updated with the latest trends in digital marketing, analytics, and performance marketing to ensure best practices are followed.
Experience
- Proven experience in digital marketing with a strong understanding of various online channels including SEO, SEM, social media marketing, email marketing, Youtube and content management systems.
- Proficiency in tools such as Google Analytics, Google & Microsoft AdWords, WordPress, HTML, CSS, JavaScript, SQL, and marketing automation platforms.
- Strong skills in copywriting and graphic design with the ability to create compelling content that engages audiences.
- Experience in B2B marketing is a plus along with a solid understanding of performance marketing principles.
- Excellent analytical skills with the ability to interpret data and make informed decisions based on insights gathered from various analytics tools. If you are passionate about digital marketing and eager to drive impactful results through innovative strategies, we encourage you to apply for this exciting opportunity!
Job Types: Full-time, Part-time
Pay: $55,500.89 - $66,839.77 per year
Expected hours: 35 – 40 per week
Benefits:
Work Location: In person
