Company Description
consumer products
Job Description
The Contractor, Brand Marketing is responsible for supporting key segments of the Baby Gear category. In this role, the Contractor is responsible for developing and implementing strategies that drive growth for Client and our customers, with a primary focus on Marketing & Brand Support (Innovation support, project management, commercialization, and category strategy).
In order to accomplish this, the Contractor will leverage syndicated data, shopper and consumer insights, category and industry trends, to make decisions. This role will also work cross-functionally with Marketing Ops, Marketing Content, Analytics, Sales Planning, and Consumer & Market Insights.
Brand Management
Category Management
- Understands key category segment annual P&L targets, consistently identifying opportunities to deliver against the aligned upon target.
Strategy Development & Implementation
Financials
- Understands the core financial metrics, including Revenue, GM%, CAPEX, etc. that go into innovation projects and how they are calculated.
Key Qualifications:
- Four-year college degree.
- 1-2 years of marketing experience, ideally in brand management, channel management, or consumer insights for a CPG, durable, or professional products company.
- Ability to function as a business owner.
- Strong background in analytics preferred.
Experience
- Cross-functional project management.
- Strong communication skills, written and oral.
- Proven ability to work on a team.
- Proficient in Microsoft Office applications.
- Up to 10% travel potential.
- Fluent in English.
Additional Information
All your information will be kept confidential according to EEO guidelines.
