Business Insider is hiring a Media Planning Strategist based in the New York area to join the Revenue Strategy team and oversee media planning and pre-sales strategy for select sales verticals.
Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider's three core values: we are all one team, we are effective, and we strive to get better every day.
The Role & Team:
As a part of the Revenue Strategy Team, the Media Planning department works across all advertising campaigns, mainly during the pre-sales phase. The team plays a vital role in the end-to-end workflow and is responsible for RFP response, deal budgeting, deal level pricing/margin management, inventory forecasting, media plan creation, IO/deal approval management, and deal booking in order management systems.
The media planning team plays a vital role in enforcing and tailoring pricing & packaging guidelines created by the Pricing & Yield team while providing real-time in-market client feedback for strategic and timely pricing and packaging adjustments.
Media Planning Strategist will take clients' KPIs and create efficient, high-quality, and winning proposals for enterprise-level clients (Direct & Programmatic).
The Strategist will utilize their extensive product knowledge to create strategic media plans that maximize revenue and profit across all monetizable platforms, including desktop, mobile, video, audio, events, and social.
This individual will collaborate across Pricing, Packaging and Yield, Client Success, Marketing, Studios, and Operations Teams within the Revenue Organization. They will embrace diverse thought processes and working styles with compassion, empathy, and care. This individual will be solutions-oriented and unafraid to ask questions or challenge the status quo.
The Media Planning Strategist will report to the Director of Media Planning and Pricing, who is based in New York. This position is based in the New York City HQ with an in-office presence of at least 3 days per week.
Key Responsibilities:
- Support day-to-day RFP/RFI requests, revision requests, and general inquiries for Direct and Programmatic clients.
- Create marketable, actionable, and profitable media plans for Direct & Programmatic clients while factoring in client budget, target audience, KPIs, additional RFP requirements, and internal business objectives.
- Advise cross-functional teams on proposal/product development and execution, using in-depth knowledge of product offerings, ad-serving, and data capabilities to shape RFP strategy.
- Manage proposal-level pricing/planning-related exceptions in partnership with Pricing, Packaging & Yield team.
- Work alongside our Pricing, Packaging, and Yield team on RFP-specific pricing, inventory, and packaging requests.
- Collaborate with the Client Success Team to ensure smooth pre to post-sales transition and successful campaign execution.
- Work on innovative audience/thematic targeting solutions powered by SÁGA, Insider's cutting edge 1st party data platform
- Forecast available inventory using Google Audience Manager to strategically structure media mix and ensure campaign delivery.
- Review and approve Insertion Orders and OMS (Order Management System) entries for enterprise-level deals
- Use a holistic understanding of Insider's overall revenue model to assist the Management Team with the development, rollout, and utilization of new and innovative advertising-supported products and offerings (media, content, events, etc.) – helping to drive revenue, minimize hard costs and maximize overall company profitability
The ideal candidate has:
- Strong time management, meticulous attention to detail, exceptional organizational skills, multi-tasking abilities, strong written and verbal communication skills, strong problem-solving and negotiation skills
- Passion for digital marketing
- Proficient working knowledge of Microsoft Office Suite & Google Suite.
- Experience with Google Ad Manager / Google Ads, Salesforce, data management platforms (DMPs), and order management systems (OMS) is a plus.
- Direct/Programmatic digital media planning experience (publisher side)
- Open to and passionate about learning
Salary & Benefits:
- Base salary: $60,000 - $65,000 (dependent on skills, experience, and competencies)
- Additional bonus
- Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity, but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
