Marketing Manager-Lyman Products and Mark 7 Reloading

Lyman Products • Full-time • Middletown, CT, US • 15h ago

Job Summary
The Marketing Manager will lead the planning and execution of marketing initiatives for the Lyman, Mark 7 and Raytech brands. This is a hands-on, creative leadership role responsible for graphic design, social media, PR, advertising, and websites.

You’ll oversee marketing campaigns from concept to delivery—developing packaging, catalogs, and promotional materials; driving online and print advertising; maintaining web content; and ensuring consistent brand messaging across all platforms.

This position is ideal for a highly organized, creative professional who enjoys blending design skills with strategic marketing to engage customers in the shooting sports market

Key Responsibilities

Marketing Strategy & Planning

· Develop and execute annual marketing plans and campaign calendars for Lyman Products and Mark 7 Reloading

· Manage advertising budgets, schedules, and placements across print, digital, email and social channels

· Align marketing efforts with product launches, sales objectives, and brand initiatives

Graphic Design & Brand Creative

· Lead the design and production of packaging (boxes, cards, labels, POP materials) for new and existing products

· Design print and digital advertising, email campaigns, catalogs, brochures, sell sheets, trade show exhibits, t-shirts, and promotional materials

· Maintain brand standards across all collateral

Social Media & Digital Communications

Plan, create, and schedule social media posts and eblasts to drive awareness, engagement, and sales

· Manage internal teams to generate compelling photo/video content for social and digital channels

· Monitor trends and audience feedback to refine content strategy

Public Relations & Editorial

· Draft and distribute press releases for new product launches and brand initiatives

· Cultivate relationships with writers, editors, and industry publications to secure media coverage

· Coordinate the distribution of editorial assets (photos, copy, product samples)

Website & Digital Experience

· Oversee day-to-day maintenance of the Lyman and Mark 7 websites, including product updates, images, and copy, including Amazon product pages

· Partner with external developers/web designer for technical or design enhancements

· Recommend site improvements to improve usability, design, and conversion

Video & Multimedia

· Plan and oversee the production of promotional, instructional, and product launch images and videos

· Collaborate with internal team and external partners to deliver high-quality content

Team Leadership & Collaboration

· Supervise and mentor the photographer/videographer and web designer

· Coordinate workflow, review creative work, and ensure deadlines are met

· Work cross-functionally with sales, product development, engineering and operations teams

Qualifications

· Education: Bachelor’s degree in Marketing, Graphic Design, Communications, or related field

· Experience: 5–7 years of combined marketing and graphic design experience, preferably in manufacturing, outdoor, or consumer goods industries

· Strong portfolio of packaging, print, and digital design work

· Proven ability to manage marketing campaigns and budgets

· Experience managing websites (Magento experience a plus)

· Working knowledge of social media platforms, email marketing tools, and PR strategies

· Excellent organizational, multitasking, and project management skills

· Ability to work collaboratively with colleagues at all levels, from leadership to production staff

· Interest in the outdoor shooting sports industry strongly preferred

Technical Skills

· Adobe Creative Suite: InDesign, Photoshop, Illustrator (required)

· Microsoft Office: Word, Excel, PowerPoint

· Familiarity with CMS platforms such as Magento, or WordPress

· Knowledge of social media scheduling tools and email marketing platforms (MailChimp)

What We Offer

· Opportunity to shape the visual and strategic direction of trusted brands

· A hands-on creative role with diverse design and marketing challenges

· Collaborative team environment in a company with a long heritage in the shooting sports industry

Equal Opportunity Employer

Lyman Products Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, creed, sex, age, marital status, national origin, ancestry, physical or learning disability, past/present mental disorder, intellectual disability, pregnancy, sexual orientation, gender identity or expression, genetic information, veteran status or any other basis protected by law. Lyman also provides reasonable accommodations when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process.

Job Type: Full-time

Benefits: