Join our growing team at Gene’s Refrigeration, a trusted local leader in HVAC and Plumbing since 1959. We’re looking for a Marketing Coordinator who’s organized, creative, and confident behind a camera. Someone who can help us tell the real stories of our team and customers through photo and video content.
If you love both marketing strategy and hands on content creation, this role is for you.
Key Responsibilities
Marketing Campaigns & Branding
- Manage advertising timelines for direct mail, tv/streaming, radio, and social media.
- Maintain brand consistency across all platforms and vendors.
- Assist with creative content social media posts, flyers, door hangers, emails, and print ads.
- Coordinate and execute seasonal marketing campaigns for HVAC, plumbing, and duct cleaning divisions.
Digital Marketing & Lead Generation
- Track performance of online campaigns, PPC ads, and lead sources.
- Assist with review generation and reputation management responses.
- Update and monitor company website, Google Business Profile, and social media pages (Facebook, Instagram, TikTok, YouTube).
- Design graphics and promotional materials using Adobe Creative Suite for both digital and print advertising.
Content Creation (Photo & Video)
- Edit short-form videos for social media (Reels, TikToks, YouTube Shorts) and longer clips for streaming or web use.
- Use editing tools like CapCut, Canva, or Adobe Premiere to produce professional, engaging content.
- Maintain a consistent visual style that reflects Gene’s family-owned, professional brand.
- Capture photos and videos of employees, job sites, customer testimonials, and community events.
Reporting & Data Tracking
- Work with ServiceTitan and marketing dashboards to measure performance.
- Support management in developing marketing budgets and forecasts.
- Pull and track KPIs weekly (call counts, booked leads, cost per lead, ROI by campaign).
Events & Community Engagement
Coordinate open houses, customer appreciation events, and community sponsorships.
- Create raffle materials, signage, and event promotions.
- Capture photos and videos for social media during events.
- Coordinate open houses, customer appreciation events, fairs, and community sponsorships.
Qualifications
- 2+ years of marketing, advertising, or administrative experience (home services experience a plus).
- Experience in photography, videography, and video editing required.
- Proficiency in Canva, CapCut, or Adobe Suite (Premiere, Photoshop, or Illustrator) preferred.
- Strong social media skills Meta Business Suite, Google, TikTok, YouTube.
- Excellent written and verbal communication skills.
- Organized, detail-oriented, and able to multitask in a fast-paced environment.
- Experience with ServiceTitan, Constant Contact, or other CRM/marketing software is a plus.
Job Type: Full-time
Pay: $45,000.00 - $50,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Referral program
- Vision insurance
People with a criminal record are encouraged to apply
Work Location: In person
