Fashion PR Lead — Emerging Luxury Label
Drive press, stylists, & celebrity collaborations
Location: New York, NY (preferred) — remote/US candidates only
Employment type: Contract based/Freelance
Company Description
DONNA VANNI reimagines handbags and accessories into pieces of artistic and ritualistic expression, blending mysticism with opulence. Each creation serves as a modern talisman, combining elegant leather craftsmanship with architectural designs. From the iconic Ruby top-handle to the sculptural Garnet tote, every product is inspired by mythology and adorned with luxurious detailing. Known for its use of materials like croc-embossed and woven leathers, DONNA VANNI's collections are infused with the essence of precious gemstones. The brand's extraordinary designs are available online at www.donnavanni.com and in select boutiques worldwide, offering a unique vision of luxury.
Role Description
This is a remote contract position for a Marketing and Public Relations Specialist. We’re hiring a PR Specialist who will own earned media and influencer relations to rapidly grow brand awareness. You’ll develop and execute a high-impact PR strategy that drives editorial placements in top fashion and lifestyle outlets, secures social collabs with stylists and celebrities, and converts press momentum into sales and brand equity.
Key responsibilities
—
- Build and execute a PR strategy that positions DONNA VANNI as a must-know luxury label.
— Pitch and secure placements in top tier fashion and lifestyle media, and targeted trade press.
— Develop and maintain strong relationships with fashion editors, lifestyle journalists, stylists, celebrity stylists, and influential content creators.
— Manage product seeding and press/sample loan program; track assets and returns.
— Coordinate influencer and social collaborations (campaign briefs, paid/organic partnerships, content approval).
— Plan and execute press events, showroom appointments, trunk shows, and sample drops.
— Monitor press coverage, measure impact, and report on PR KPIs (reach, impressions, coverage quality, referral traffic, conversion signals).
— Protect brand reputation and support rapid response/crisis communications when required.
What success looks like
— Consistent editorial placements in defined target outlets and top-tier visibility for at least 2–3 hero pieces.
— A pipeline of stylists and influencers producing high-quality content (editorial and social).
— An organized press kit and sample program with measurable ROI on placements.
— Clear reporting demonstrating month-over-month growth in press reach and referral engagement.
You should have
— At least 2+ years of PR experience in fashion, luxury goods, beauty, or lifestyle brands (agency or in-house).
— Proven track record of securing editorial placements and celebrity/stylist collaborations. Provide 3–5 recent press clips.
— Deep media relationships and an active network among fashion editors, stylists, and influencers.
— Excellent written and verbal storytelling skills; editorial sensibility and impeccable attention to tone.
— Strong project management skills and experience running press events and sample programs.
— Comfort with both earned and paid partnership negotiation; basic budget management skills.
— A creative, strategic mindset with a hands-on approach.
— Familiarity with U.S. media landscape and preferred experience working with fashion press in New York and Los Angeles.
Perks
— Be part of a small, design-led team shaping an emerging American luxury label.
— Direct access to creative direction and product development.
— Flexible work arrangement and the opportunity to shape the brand’s PR and cultural roadmap.
— Opportunity to collaborate with high-profile creatives, photographers, and artists.
How to apply
Apply via LinkedIn Easy Apply or email to jobs@donnavanni.com a short cover note, your resume, and 3 relevant press clips or case studies to the hiring team. In your note, tell us one recent editorial placement you secured and the strategy you used. Subject line: PR Manager — DONNA VANNI — [Your Name].
DONNA VANNI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
