Title: Marketing Coordinator I
Industry: Entertainment
Location: New York, NY
Duration: 3 months
Responsibilities
- Serve as a primary point of contact for implementing O&O media campaigns.
- Execute daily and weekly promotional priorities with accurate log scheduling and timely delivery.
- Set up campaigns in linear and digital scheduling systems to align with strategic goals.
- Traffic digital video and display creatives, ensuring proper placement across inventory.
- Monitor campaign performance and conduct data analysis for both linear and digital media efforts.
Requirements
- Experience or interest in broadcast log scheduling and media operations, with strong attention to detail and time management skills.
- Experience managing digital placements across platforms such as Google Ad Manager, Freewheel, or Campaign Manager.
- Proficiency in analyzing campaign performance and building audience targets using first- and third-party analytics (e.g., Nielsen).
- Ability to collaborate cross-functionally with Marketing, Media Logistics, Digital Agencies, and Commercial teams.
- Flexibility to resolve issues as part of an on-call rotation if needed.
Skills
- Media Planning
- Digital Marketing
- Campaign Management
- Data Analysis
- Audience Targeting
- Broadcast Operations
- Collaboration
- Time Management
- Log Scheduling
- Performance Monitoring
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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