The Marketing Content Specialist is responsible for producing & publishing Gatewood's message across all platforms. This role ensures the delivery of consistent, engaging, & compliant content that reflects our brand & supports our strategic objectives. By blending creativity, strategy, & data, they build brand-aligned content that highlights our thought leadership, enhances the client experience, & educates our audience—ultimately strengthening brand loyalty, improving database information quality, & increasing user engagement.
The Marketing Content Specialist stays current on social media, SEO trends, and evolving content strategies to recommend new approaches that enhance reach & engagement, reinforcing Gatewood as a trusted resource.
Requirements
Content Strategy & Development
- Draft & distribute content across all formats: web, email, social, print, & digital.
- Align all written materials with brand voice, editorial standards, & campaign objectives.
- Identify storylines, thought leadership angles, & educational themes that resonate with our personas & lifecycle stages.
- Support AEO & SEO strategy by incorporating keyword research & aligning copy with search trends & user intent.
- Write email campaigns for lifecycle stages, marketing events, & nurture sequences using approved brand voice & messaging.
- Edit or adapt existing website & landing page copy under direction to maintain alignment with brand voice & user journey.
- Create downloadable resources like eBooks, checklists, & guides that can be used in gated campaigns.
- Collaborate with the team to draft or design internal-use materials such as decks, one-pagers, or presentation slides.
Content Management
- Publish & schedule content using tools such as HubSpot, WordPress, & native social platforms.
- Prepare, upload, & optimize podcast episodes across publishing platforms.
- Upload, title, tag, & publish YouTube videos in line with SEO & campaign goals.
- Maintain a coordinated editorial calendar aligned to firm priorities & campaign timelines.
Brand Governance & Asset Management
- Uphold consistency in tone, style, & formatting across all digital & print channels.
- Maintain & regularly update core brand assets including templates, bios, logos, & internal usage guidelines.
- Ensure the most current & approved brand materials are accessible to relevant teammates.
Collaboration & Campaign Support
- Partner with the Marketing Manager to launch content aligned with campaign goals.
- Support publishing & approval of client testimonials & case studies for campaign use.
- Collaborate with the Exf. to align content with ad copy & campaign goals.
Performance Monitoring & Optimization
- Use HubSpot & other analytics tools to monitor engagement metrics (e.g., open rates, CTR, time on page).
- Report on content performance, conduct regular research, & recommend data-driven optimizations.
- Conduct regular content audits to identify outdated, underperforming, or high-performing assets.
Compliance-Aligned Content Delivery
- Draft, revise, & submit all content to firm compliance standards.
- Track approval status, incorporate feedback, & manage version control & publishing history.
- Maintain logs of all compliance-approved materials for audit readiness & internal reference.
Proficiencies
- HubSpot (email campaigns, forms, reporting)
- Social Media Management (Meta, LinkedIn, X)
- WordPress (basic page/post publishing)
- YouTube Studio & Spotify Creator
- Canva
- Adobe Products (Illustrator, Acrobat, Creator Studio)
- Google Business
- Microsoft Office (PowerPoint, Word, Teams, Forms)
Skills
- Detail-oriented with strong copywriting & editing abilities.
- Demonstrates creativity & a strong sense for attractive visual presentation.
- Understands user experience & how audiences interact with content across channels.
- Skilled in project management, including deadlines, task ownership, & editorial coordination.
- Brings fresh ideas & continuously looks for ways to improve engagement.
- Embraces change & seeks personal & professional development through every challenge.
- Maintains a positive, proactive mindset that reflects our commitment to excellence.
- Acts with integrity & reliability, understanding that trust is built over time & critical to success.
- Takes accountability for decisions & follows through with confidence & clarity.
- Adapts to feedback & challenges with persistence & a solution-oriented mindset.
- Focuses on progress by offering creative approaches to every opportunity & obstacle.
Experience
- 2-3 years in content writing, digital marketing, or communications.
- Experience with email marketing & lead nurturing.
- Familiarity with publishing multimedia content (podcasts/videos).
- Exposure to compliance-reviewed industries a plus (e.g., financial services).
Benefits
Gatewood Wealth Solutions offers a competitive salary with both individual and team-based incentive compensation, as well as a competitive benefits package. Gatewood Wealth Solutions pays 100% of a team member's health insurance, life insurance, short and long-term disability insurance, and offers a partially funded HSA option. Additional benefits include a company match 401(k) plan, education reimbursement, voluntary dental, and vision insurances. GWS offers 8 weeks paid maternity, paternity leave for the primary caregiver, and 2 weeks for the secondary, tenure based Paid Time Off, and part-time remote work opportunities.
