We are looking for an entry-level marketing professional to join a very collaborative global team. This position offers the opportunity to have a major impact on a fast-growing medical device company. You will work collaboratively with other team members to execute a strategic marketing program that enhances brand awareness and education, drives sales, and supports customer satisfaction and utilization.
Responsibilities:
- Execute US national trade show planning, promotion and follow-up to support business goals and drive growth across the US market
- Support US local/regional sales events – sponsorships, marketing deliverables, etc.
- Plan topics and write content for prospect and customer newsletters
- Develop content and write copy for sales collateral, case studies, videos, advertisements, articles, etc. for use across various channels (company website, email marketing, social media, RETeval Academy, industry publications, etc.)
- Assist with basic tasks across multiple marketing channels, including social media updates, website content edits, and email campaign building, to support team flexibility and coverage
- Participate in cross-training on digital marketing tools and platforms to provide backup support and ensure continuity across key channels
- Manage production, distribution and inventory for collateral material
- Support prospect and customer webinar execution
- Create PowerPoint slides for various presentations
- Gather and track monthly media mentions and associated value
- Track KOL continuing education courses/activity
- Support and execution for internal events – annual US sales meeting, etc.
- Ensure all content is aligned with editorial direction, meets best practices in grammar and is consistent in terms of style, quality and tone of voice
- Adhere to brand standards and ensure compliance across all marketing and communication channels
- Develop an understanding of target audiences to form opinions on which messages will resonate with them
- Take initiative to stay abreast of industry news and gather information to define content-worthy trends in retinal disease, diagnosis and treatment that contribute to the creation of content that educates eye care professionals and establishes LKC Technologies as a thought leader
- Apply strong attention to detail to review of marketing materials to contribute to department goals of accuracy, consistency, and compliance with FDA regulations and other claims
Must Haves:
- Excellent writing and communication skills
- Effective project management
- Proficiency in MS Office Suite
- Experience with Adobe Creative Suite, Canva, or similar applications
- Self-motivated, yet customer-focused
- Desire to create and maintain internal, collaborative relationships
- Ability to work effectively with key opinion leaders, consultants, and strategic partners
Nice to Haves:
- Experience with email marketing automation platforms/CRMs (such as HubSpot)
- Experience with project management tools (such as Asana)
Education & Experience:
- College degree in English, communications, marketing, or related field
- A minimum of 1 year of marketing communications or brand marketing experience
- Knowledge of design principles
- Experience and comfort working in a fast-paced environment and delivering results with efficient use of resources.
Travel:
Ability to travel 10% of time.
Compensation:
The salary range for this entry-level position is $50,000 - $60,000 annually.
This is a remote position, but the candidate must be willing to work US East Coast hours for meetings.
Please submit your application, cover letter and writing samples to Gail Schwartz, VP of Marketing at careers@lkc.com.
