About AQUA Beauty Line
Founded in 2008, AQUA Beauty Line is a leading North American hair extensions company serving both professionals and consumers. Our professional division, AQUA Hair Extensions, partners with licensed stylists and salons across the U.S. and Canada, offering premium human hair extensions, education, and support through a nationwide distributor network. Our ready-to-wear consumer brand, AquaLyna Hair Extensions, brings that same luxury quality directly to everyday women, empowering them to achieve salon-quality transformations at home.
Position Overview
The Social Media Community Specialist will oversee community engagement, influencer partnerships, and user-generated content for both AQUA Hair Extensions (professional) and AquaLyna Hair Extensions (consumer). This role manages day-to-day interactions on social media, builds relationships with creators and stylists, and drives brand advocacy through authentic engagement and UGC activation across Instagram, TikTok, Facebook, and YouTube.
Key Responsibilities
- Respond to all comments, DMs, tags, and mentions across AQUA Hair Extensions and AquaLyna.
- Maintain a consistent brand voice for both the professional and consumer audiences.
- Escalate product questions, customer issues, or sensitive conversations to the appropriate internal teams.
- Monitor and engage with stylists, ambassadors, and creators who tag the brand.
- Conduct daily proactive outreach to increase engagement and visibility.
- Track trends, FAQs, and community sentiment to identify content opportunities.
- Report any spikes in engagement, recurring concerns, or notable audience feedback.
- Source, save, and organize UGC from stylists and customers.
- Request usage rights and repost permission from creators and stylists.
- Support the Social Media Content Creator with insights gathered from the community.
- Monitor notifications across Instagram, Facebook, TikTok, and Pinterest.
- Maintain saved responses, FAQs, and brand engagement guidelines.
- Assist with posting content during high-volume moments if needed.
- Track weekly engagement metrics including replies, response time, tags, saves, and shares.
- Provide insights to the Brand Development Manager and creative team to inform social strategy.
- Keep engagement logs, UGC folders, and community documentation organized and up to date.
Qualifications
- 2–4 years of experience in community management, influencer marketing, or social media (beauty or fashion preferred).
- Proven experience managing influencer partnerships and UGC campaigns.
- Familiarity with rights management processes. Experience with platforms such as Foursixty, Aspire, or CreatorIQ is a plus, and training will be provided.
- Excellent written communication and interpersonal skills.
- Organized, proactive, and capable of managing multiple projects simultaneously.
- Proficient in Meta Business Suite, TikTok, and scheduling tools such as Later or Sprout Social.
Benefits (U.S Based)
- Competitive salary with annual performance-based bonus opportunities
- Full-time schedule (40 hours per week)
- Remote-friendly role with flexible scheduling around core business hours
- Health benefits reimbursement available after 90 days
- Employee discount on all AQUA Hair Extensions and AquaLyna Hair Extensions products
- Significant career growth potential as the marketing department expands
