Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Channel Marketing Manager – Financial Institutions & Associations
Location: Remote / Hybrid (U.S.)
Reports to: Director, Partner & Channel Marketing
About the Role
We’re looking for an experienced Channel Marketing Manager who thrives at the intersection of strategy, creativity, and execution. In this role, you’ll lead marketing programs that accelerate growth across financial institutions, associations, and other strategic channel partners. You’ll design and launch campaigns that drive measurable partner and merchant acquisition, deepen engagement, and strengthen our presence across key partner ecosystems.
You’ll start by supporting the Financial Institution (FI) and Association channels but will also play a pivotal role in shaping initiatives across ISO/Indirect, Agent, and Dealer partner segments as we continue expanding our go-to-market footprint.
If you’re energized by the idea of combining B2B marketing strategy with hands-on execution — and want to make an impact inside one of the largest payment technology companies in the world — this role is for you.
What You’ll Do
Develop and execute integrated marketing plans for FI and Association partners, driving measurable growth in merchant acquisition, activation, and adoption.
Build and deliver multi-channel campaigns — including email, digital media, content marketing, webinars, and live events — designed to generate qualified leads and marketing-attributed revenue.
Partner closely with the Events team to plan and execute programmatic partner events — including conferences, pop-up branch launches, and association activations — supporting these with pre- and post-event campaigns, lead follow-up strategies, and on-site participation as appropriate.
Collaborate cross-functionally with Business Development, Product, Portfolio Marketing, and Sales to align messaging, optimize channel strategies, and ensure joint success with partners.
Manage co-branded campaigns and enablement initiatives, equipping partners with the tools, content, and creative needed to promote our solutions.
Oversee campaign budgets, performance metrics, and ROI, ensuring programs are efficient, scalable, and tied to measurable results.
Support product launches and solution enhancements with targeted partner and merchant communications that drive adoption and awareness.
Identify new growth opportunities within untapped markets or emerging partner categories, translating insights into actionable programs.
Work with content strategy team on thought-leadership content such as webinars, whitepapers, and industry event activations to elevate our brand with key partner audiences.
Represent marketing in partner and industry discussions, championing our brand and ensuring consistent representation across channels.
What You Bring
Bachelor’s degree required in Marketing, Business, Communications, or related field.
5+ years of B2B marketing experience, ideally within payments, FinTech, or financial services. Experience with financial institutions, associations, or channel/partner marketing strongly preferred.
Proven success developing revenue-driving campaigns aligned to sales and partner goals.
Strong understanding of marketing funnels, campaign attribution, and performance metrics.
Skilled project manager — organized, detail-oriented, and comfortable balancing multiple priorities.
Experience managing marketing budgets, agency relationships, and external vendors.
Proficiency with CRM and marketing automation tools (Salesforce, Marketo preferred).
Excellent communication and presentation skills, with the ability to engage stakeholders and partners at all levels.
Bilingual (English/Spanish) strongly preferred but not required.
Entrepreneurial, strategic, and hands-on — comfortable moving from big-picture planning to execution.
Willingness to travel up to 25% for partner meetings, trade shows, and events.
Why Join Us
You’ll be part of a collaborative, high-impact marketing team driving growth for a global leader in payment technology. We move fast, work cross-functionally, and celebrate measurable success — all while empowering partners to grow their business through our world-class solutions.
If you’re ready to shape the next generation of partner marketing in payments, we’d love to hear from you.
At Global Payments our vision is to be “Champions of Inclusion.” We are fully committed and focused on creating a better tomorrow in the communities in which we live and work. We aspire to ensure fair treatment, access, opportunity and advancement for all team members. We believe all team members should be able to bring their true, authentic selves to the workplace and feel accepted, engaged and understood.
Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
Applicants MUST be authorized to work in the U.S. We are unable to sponsor or take over Sponsorship of an Employment and/or Student Visa at this time or any time in the near future for sponsorship.
This position is eligible to be considered for remote hiring anywhere in the USA.
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Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.
