BARGAINING UNIT / LEVEL: Non-Supervisory Bargaining Unit - Level 02/04/06
SALARY RANGE: $41,870 – $74,942 annually DOQ (2026 rates)
GENERAL STATEMENT OF DUTIES:
Under the direction of the Chief of Marketing and Communications, this role drives the Metroparks’ social media presence with both creative vision and strategic discipline. This position identifies emerging trends, understands platform data, and translates that insight into bold, big-picture strategies that elevate our brand and reach new audiences.
In addition to leading our social media strategy, this position plays an active role in content creation —capturing compelling photography and video for use not only across our social channels but also in broader advertising initiatives. The position develops longer-form video projects for platforms such as YouTube, the Metroparks website, and commercial placements, ensuring stories are told with creativity, accuracy, and impact. Through innovative content creation, thoughtful analytics, and precise execution, the role enhances brand visibility, strengthens audience connections, engages new communities, and supports key business objectives.
SUPERVISION RECEIVED: Works under the general direction of the Chief of Marketing and Communications. Position works independently and exercises some judgment and discretion in completion of duties.
ESSENTIAL DUTIES:
- Promote Metroparks brand and image
- Develop and implement social media strategies to align with business goals
- Create, schedule and publish engaging content across social media platforms. This includes writing, editing and proofing social media posts, reels, videos and stories, growing community engagement, and supporting social media campaigns
- Manage various social network profiles
- Monitor and respond to comments, messages and mentions to foster community engagement while representing the Metroparks brand
- Stay up to date with social media trends, algorithm changes and best practices
- Leverage social media trends to drive results and amplify following
- Manage social media tools and platforms used for scheduling, listening and analytics
- Manage and optimize year-round paid social advertising campaigns across multiple platforms, primarily by coordinating with external ad placement agencies/vendors, while occasionally executing smaller campaigns internally
- Create monthly analytics reports on social media marketing efforts. Monitor performance reports, analyze results, and continually refine strategy to improve campaign effectiveness and overall ROI
- Manage communication and negotiations with advertising partners, coordinating contract execution, payment processing, scheduling, and submission of ad artwork
- Prepare advertising quotes, create and track purchase orders, and perform all necessary accounting procedures to support social media advertising operations
- Collaborate on content creation with multiple departments and outside partners
- Operate camera equipment to capture promotional photos and videos
- Manage and add to promotional photo gallery
- Film, edit and manage video content in coordination with multiple departments
- Attend park programs, events and activities to capture, create and publish content
- Maintain a high level of communication and collaboration with the Chief of Marketing and Communications
- May serve on employee committees
- The above is intended to describe the general nature of duties only
NON-ESSENTIAL DUTIES:
- May assist with special projects
MINIMUM QUALIFICATIONS:
- Associate degree in Marketing, Communications, Journalism or related field. Applicants with 4 or more years of related service will be given credit toward meeting the minimum educational requirements and will be considered for the position
- Experience operating cameras and creating photo and video content for advertising and social media platforms
- Experience developing and executing social media strategies, along with a clear understanding of how to apply these skills in this position
- Experience managing social media platforms including Meta (Facebook and Instagram), X, YouTube, TikTok, and LinkedIn
- Demonstrated experience in social media content and/or marketing, or an equivalent combination of education and experience that demonstrates the ability to perform the role
- Strong time management and communication skills, with the ability to manage multiple deadlines and collaborate effectively across diverse teams and external partners
- Detail-oriented and data-driven, with the ability to make informed decisions and monitor performance for necessary adjustments
- Must maintain a valid Michigan driver's license and an acceptable driving record
- Knowledge of administrative procedures, filing and record management
- Ability to demonstrate strong writing skills
- Ability to record and edit short-form video (both horizontal and vertical) suitable for social media use
- Ability to utilize computer system to include PowerPoint, Word, Excel, iPhone, iPad, camera equipment, video editing software and social media scheduling tools
- Ability to communicate effectively verbally and in writing
- Ability to be organized and prioritize multiple tasks
- Ability to establish and maintain positive relationships with supervisors, co-workers, and the public
- Ability to report to park locations across our five counties
- May be required to adjust schedule to meet organizational needs, including special events, evenings, weekends & holidays
- Ability to perform essential duties and other duties as assigned
PREFERRED QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, Journalism or related field
- Advanced video production skills, including recording, editing, and producing high-quality long-form content for YouTube or commercial projects
- Experience with Blue Sky, Threads, and Pinterest
- Experience developing social media strategies for a brand across multiple platforms
- Portfolio and/or examples of social media content to demonstrate relevant experience
- Experience with Adobe Creative Cloud software
TOOLS & EQUIPMENT USED: iPhone, iPad, DSLR camera, video camera, personal computer including Microsoft Teams, PowerPoint, Word, Excel, social media scheduling and reporting software, SurveyMonkey, video editing software, Canva, Adobe Creative Cloud, Meltwater media listening and social media management platform, database software applications, accounting ERP system, calculator, and copy machine.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employees is frequently required to sit, talk, hear; use hands and fingers to handle, feel, and operate objects, tools, or controls; and reach with hands and arms. The employee is occasionally required walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus
WORK ENVIRONMENT: The work environment characteristics described are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employee generally performs work within an office environment. The noise level is usually quiet. Occasionally, the employee will be required to work in outdoor environments and will be subject to weather conditions to include heat, cold, rain, and snow.
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