Brand Marketing Manager

Confidential • Full-time • Fairfax, VA, US • 2w ago

Are you a creative, strategic marketer with a passion for building unforgettable brands and experiences? We are looking for a Brand Manager to lead the growth of visibility, appeal, and customer loyalty across our diverse and dynamic portfolio. In this role, you’ll be responsible for developing and executing brand and marketing strategies that captivate audiences, strengthen brand identity, and deliver measurable results. From digital campaigns to community initiatives and product launch activations, you'll bring bold ideas to life and elevate our brands to new heights.

Responsibilities:

Develop and implement comprehensive brand strategies that build strong, consistent brand identities
Define and refine target audiences across multiple brands
Stay up to date on industry trends, competitive activity, and evolving customer preferences
Build and manage a marketing calendar that includes promotions, seasonal initiatives, product updates, and events
Ensure consistent brand messaging and visual identity across all marketing channels and customer touchpoints, including digital, print, in-person, and social media
Maintain, enforce, and evolve brand guidelines
Oversee the creation and production of marketing collateral, advertising campaigns, and promotional materials
Plan and execute creative, high-impact marketing campaigns that increase brand awareness, drive customer acquisition, engagement, retention, and overall revenue growth
Monitor campaign performance and analyze results to inform strategy and optimization
Collaborate cross-functionally to plan and execute signature brand activations and experiences
Support new location or market launches through community engagement, market and competitive analysis, audience building, and launch-day initiatives
Manage brand presence across websites, online directories, review platforms, search engine optimization (SEO), and digital advertising
Oversee social media strategy and manage accounts, ensuring engaging, on-brand content
Develop and manage CRM programs to support multiple marketing strategies and customer journeys
Manage brand photo shoots, including creative direction, shot lists, and visual style
Oversee customer loyalty and engagement programs to drive retention and long-term value
Manage relationships with local media, content creators, and influencers to generate positive coverage and increase brand visibility
Develop and execute promotional initiatives that support sales and customer engagement goals
Monitor market trends and customer feedback to inform brand and marketing decisions
Collaborate with product and innovation teams to identify opportunities for new offerings and enhancements
Oversee design, updates, and consistency of customer-facing materials and assets
Create marketing materials to support strategic partnerships with local businesses, organizations, and influencers

Qualifications:

Bachelors degreed required
3-5 years marketing experience
Proven success in building sales and brand awareness
Ability to build strong community relationships
Understanding of website and content creation
Excellent communication, interpersonal, organizational and leadership skills
Experience with budget and time management
Ability to sit or stand at a desk for extended periods.
Frequent use of computer, phone, and office equipment.
Clear and effective verbal and written communication skills.
Ability to actively participate in meetings, presentations, and team collaborations.
Occasional lifting or carrying of materials up to 25 pounds (e.g., marketing displays, event setup).
Ability to travel locally or regionally for meetings, site visits, or events as needed.
May require occasional evenings or weekends for marketing events, photoshoots, or promotional activities.