Company Description:
Cara Cara is a women's ready-to-wear clothing brand that combines the joyful spirit of being on holiday, with exuberant and versatile wardrobe pieces to wear year-round. Founded by three women and based in New York City, Cara Cara offers dresses, skirts, tops and swimwear on its direct-to-consumer website www.caracaranyc.com and through a network of over 100 high-end boutiques and retailers including Net-a-Porter, Neiman Marcus, Moda Operandi, Saks Fifth Avenue, ShopBop, and Bergdorf Goodman.
Title of Role: Graphic Designer
The Graphic Designer supports the Marketing team to deliver engaging and on-brand assets in line with Cara Cara’s brand standard. This role is crucial to our growth marketing efforts, driving engagement and capturing customer attention. The Graphic Designer will report to the Digital Marketing Manager and also takes directives from the Content Manager. This is a 5 day/week in-office position.
What we’d like to see:
You are excited to make an impact at a growing brand and are open to new experiences; your portfolio showcases a high taste level with both creative and conceptual ideas. You consider yourself to be self-motivated, driven by deadlines and eager to make your mark with an eye towards Cara Cara’s brand identity.
What you’ll do:
- Partner with the Marketing and Ecommerce teams on asset design across all Cara Cara channels, both digital and print
- Act as creative lead for paid media assets, including affiliate banners, seasonal campaign launches and sale, and provide assets to external partners
- Design static and motion-based creatives for paid ad campaigns
- Update and maintain campaign assets across the Cara Cara website
- Execute weekly email automations, slicing and implementation of all Cara Cara marketing email onto email and SMS service providers
- Create and execute email flow campaigns
- Partner with the Events team to design flyers, invites, and segmented emails
- Assist with digital production of ecommerce assets for both CC and wholesale sites
- Own and maintain the monthly content calendar in partnership with the Marketing team
- Support in the creation of creative decks
What you’ll bring:
- 2 - 3 years of professional experience, preferably in DTC, fashion, beauty, or lifestyle e-commerce.
- Strong understanding of Photoshop, Illustrator, InDesign
- Experience with marketing platforms, SMS messaging campaigns, and familiarly with Meta & Google ad specs is a bonus
- Solid understanding of typography, layout, color, and visual hierarchy.
- Familiarity with Shopify or similar e-commerce platforms. Strong interest in fashion, branding, and digital commerce.
What we offer
- Comprehensive Medical, Dental & Vision
- A PTO policy that includes including vacation, sick and parental leaves
- 401K (employee funded)
- Pre-tax FSA and Commuter Benefits plans
- 10+ paid company holidays
Work Authorization
Cara Cara does not provide employment sponsorship. Candidates must be currently authorized to work in the United States on a full-time basis.
Salary: $55,000 - $65,000
Cara Cara is an equal opportunity employer committed to fostering an inclusive, innovative environment. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. If you have a disability or special need that requires accommodation, please contact us at jobs@caracaranyc.com
