Overview
Are you passionate about digital marketing and eager to drive impactful advertising campaigns? We’re seeking a dynamic Ads Manager to lead our performance marketing initiatives across multiple platforms. In this role, you will craft, optimize, and analyze advertising strategies that elevate brand visibility, boost conversions, and maximize return on investment. Join us and be at the forefront of innovative media buying and digital marketing solutions that make a real difference!
Duties
- Develop and execute comprehensive PPC (pay-per-click) campaigns across platforms such as Google Ads, Bing Ads, Twitter Ads, and Facebook Advertising to meet marketing goals.
- Conduct detailed keyword research using SEO tools and Google Analytics to identify high-performing keywords that enhance campaign effectiveness.
- Manage media planning and buying processes, including budget allocation, bid management, and performance tracking to ensure optimal ad spend efficiency.
- Utilize Google Tag Manager and Web analytics tools to monitor campaign performance, analyze user behavior, and implement conversion optimization strategies.
- Collaborate with cross-functional teams to align advertising efforts with overall marketing strategies, including SEO and affiliate marketing initiatives.
- Continuously analyze campaign data to identify trends, optimize ad creatives, and improve key metrics such as click-through rates (CTR) and conversion rates.
- Maintain detailed records of campaign activities, performance reports, and budget expenditures for ongoing evaluation and reporting.
Skills
- Proven experience in performance marketing with a strong understanding of SEM (Search Engine Marketing) and social media management.
- Expertise in managing Google Ads, Google AdWords, Bing Ads, Twitter Ads, and Facebook Advertising campaigns.
- Skilled in keyword research techniques using SEO tools to identify opportunities for increased visibility.
- Proficiency with web analytics platforms such as Google Analytics and Google Tag Manager for data-driven decision making.
- Knowledge of media buying strategies including media planning, budgeting, and bid management to maximize ROI.
- Familiarity with affiliate marketing channels and conversion optimization tactics within e-commerce environments.
- Strong understanding of digital marketing best practices including SEO (Search Engine Optimization), SEM strategies, and media planning. Join us as an Ads Manager to harness your expertise in digital advertising while shaping innovative campaigns that captivate audiences worldwide!
Job Type: Full-time
Pay: $55,130.56 - $66,393.79 per year
Benefits:
- Employee assistance program
- Employee discount
- Paid time off
- Professional development assistance
- Referral program
- Tuition reimbursement
Experience:
- Google Ads: 4 years (Required)
- Facebook Advertising: 4 years (Required)
- SEO: 4 years (Required)
- Google Ad Manager: 4 years (Required)
- Google AdWords: 4 years (Required)
- Google Analytics: 4 years (Required)
- Creative writing: 4 years (Preferred)
- B2B marketing: 4 years (Preferred)
- Marketing: 4 years (Preferred)
License/Certification:
- Google Ads Certification (Preferred)
Work Location: In person
