International PR & Influencer Marketing Coordinator
MAKEUP BY MARIO, one of the fastest growing brands globally in influencer marketing, is looking for a passionate International PR & Influencer Marketing Coordinator to join our growing team. This role will support the Communications team in driving best-in-class programs for new product launches, evergreen seeding initiatives and will assist in managing agency relationships internationally for press, events, activations and social media.
- Assist Influencer & Communications Manager in managing relationships with external International PR agencies. Coordinate and note-take on PR meetings with PR agencies.
- Manage all international evergreen seedings and co-manage launch seeding strategies, addresses, shipping, customizing PR kits and one-offs.
- Monitor a wide international network of content creators, influencers, industry leaders and partners who embody the culture and values of Makeup By Mario with a focus on color cosmetic authorities and key opinion leaders/brand ambassadors.
- Assist in development of a cohesive, buzz-driving communications strategy that leads to increased earned media and Earned Media Value (EMV) for the brand
- Event support inclusive of co-planning and execution (e.g., guest experience, agency and vendor communication and logistics, production schedules and timelines; and post event ROI reporting.
- Manage internal list of Micro and Mid-Tier influencer opportunities to create content with lead MUA and/or Mario
- Execute influencer and media events strategy for mid/micro-influencer activations and local retail events aligned to the cultural calendar of international markets and the Global Marketing calendar to deliver engaging experiences
- Identify VIP influencer opportunities to create content with lead MUA and/or Mario
- Responsible for global reporting on key KPIs of Influencer and Editorial performance (in partnership with PR agencies) to measure against benchmarks, product performance and engagement
- Foster and maintain relationships with experiential agency partners, vendors, and venues throughout the region.
- Function as a thought leader that generates strategic ideas for amplification and activations across all existing and first to market platforms
- Work alongside the Manager of Influencer & Communications to ensure influencers/content creators are consistently gifted, vetted, invited to key events, etc.
- Own coordination of influencer & press seedings with INTL agencies, vetting lists, shipping products, etc.
- Handle and coordinate press interviews with international agencies
Requirements:
- Required 4 days in New York City office (1 day remote)
- 1+ years of Communications, Influencer Marketing or Event/Agency experience
- Bachelor’s degree
- Beauty, Color Cosmetics, Skincare experience is required
- Strong understanding of influencer landscape and beauty PR landscape globally
- Ability to own and manage multiple projects and meet deadlines in a fast-paced environment
- Excellent verbal/written communications and presentation skills
- Detail and process-oriented, organized, resourceful and proactive
- Collaborative and positive team player
- Strong understanding and experience of social media across all platforms
- Ability to accommodate early morning or night calls with international markets (3-5 hours/month); potential travel to markets (1-2 times/year)
- Strong PowerPoint skills; proficient in Outlook, Word, and Excel; can work on MAC
Why Join Us:
- Be part of a fast-growing, innovative brand taking over the beauty industry.
- Work with a passionate and creative team in a culture that values transparency and impact.
- Competitive compensation and benefits package with base salary of up to $70k depending on experience + healthcare, dental, 401k, vacation days.
- Also includes exclusive employee benefits on MBM products
