Product Marketing Manager

Inspirus LLC, a Pluxee Company • Full-time • Remote (Fort Worth, TX, US) • $77k - $85k / year • 7h ago

Job Summary

The Product Marketing Manager owns Inspirus’ product positioning, product go-to-market strategy, and sales enablement execution. This role is responsible for translating product capabilities into compelling market-facing stories that drive pipeline growth, shorten sales cycles, and improve product adoption.

You will serve as the strategic connective layer between Product, Marketing, Sales, and Customer Success while managing and mentoring the Product Marketing Associate.

This role blends strategy and execution, ideal for a product marketer who can define positioning frameworks while also shipping high-quality enablement assets and campaigns.

Key Responsibilities Include, but are Not Limited to:

1. Product Positioning, Messaging & Market Strategy

You will own Inspirus’ product narrative and differentiation in the market.

Responsibilities include:

Develop and maintain product positioning and messaging frameworks
Define value propositions by:
Buyer persona
Industry segment
Use case
Company size
Translate positioning into:
Website messaging
Sales collateral
Campaign narratives
Product launch content
Lead persona development and updates across:
Buyers
Influencers
End users
Ensure consistent messaging across Marketing, Sales, Product, and Customer Success

2. Go-To-Market Strategy & Product Launch Execution

You will lead Inspirus’ product and feature launches end-to-end.

Responsibilities include:

Work with Marketing Director to build go-to-market plans for:
Product releases
Feature launches
Integrations
Bundles and packaging updates
Partner with Product to:
Align roadmap priorities with market needs
Translate roadmap into customer-ready messaging
Coordinate launch execution across:
Website updates
Marketing campaigns
Sales enablement
Customer communications
Develop KPIs and dashboards to measure launch performance and adoption

3. Sales Enablement Leadership

You will design and own Inspirus’ enablement strategy.

Responsibilities include:

Create scalable sales enablement frameworks including:
Sales playbooks
Competitive battlecards
Discovery guides
Pitch decks
Product one-pagers
Develop integrated sales plays aligned to marketing campaigns
Ensure Sales and CS teams can clearly articulate:
Product value
Differentiation
ROI narratives
Maintain centralized enablement repositories and documentation
Partner with Revenue leaders to reduce sales cycle friction

4. Competitive Intelligence & Market Research

You will lead competitive and market analysis efforts.

Responsibilities include:

Monitor competitive landscape and positioning shifts
Build and maintain competitive battlecards
Conduct:
Market research
Win/loss analysis
Voice-of-customer feedback reviews
Identify whitespace opportunities and positioning gaps
Share competitive insights with Sales, Product, and Leadership

5. Product Enablement & Internal Training

You will own product knowledge enablement across customer-facing teams.

Responsibilities include:

Plan and deliver:
Monthly product enablement sessions
Competitive updates
Feature training sessions
Design onboarding content for:
New Sales hires
New CS team members
New Marketing team members
Partner with Product and Support teams to maintain knowledge accuracy
Ensure internal teams are prepared for launches and roadmap changes

6. Marketing Campaign & Demand Enablement Support

You will collaborate with Marketing on campaign execution.

Responsibilities include:

Support campaign strategy with:
Messaging frameworks
Product narratives
Offer positioning
Collaborate on:
Product landing pages
Feature pages
Campaign content
Interactive experiences
Videos
Ensure alignment between:
Campaign messaging
Sales enablement materials
Product positioning

7. Team Leadership & Process Ownership

You will manage the Product Marketing Associate.

Responsibilities include:

Provide mentorship and coaching
Assign and prioritize projects
Establish workflows and documentation standards
Own roadmap for product marketing initiatives
Build scalable processes across:
Enablement
Asset management
Knowledge management

Cross-Functional Partnerships

You will work closely with:

Product Management
Engineering leadership
Sales Leadership
Customer Success
Support Operations
Growth and Demand Marketing teams

Required Qualifications

Bachelor’s degree in Marketing, Business, or related field
3–6+ years of experience in:
Product Marketing
SaaS Marketing
Sales Enablement
SaaS experience required
Experience supporting B2B sales teams

Key Skills & Competencies

Deep understanding of product marketing frameworks:
Positioning and messaging
Segmentation and personas
Pricing and packaging concepts
Go-to-market execution
Strong content creation skills:
Sales decks
Web messaging
Enablement assets
Ability to manage complex cross-functional projects
Executive-level communication skills
Data-driven mindset with ability to measure GTM impact
Comfortable operating in fast-paced SaaS environments

Ready to drive growth and make an impact? We'd love to hear from you. Please submit your resume along with examples of successful campaigns you've managed and their results.

Travel: Flexible remote work option available., ideally Fort Worth or DFW based. If not based in Fort Worth, TX travel may be up to 15%.
Applicants must be able to work legally within the United States.

What Inspirus offers:

We offer a competitive compensation and benefits package.

Competitive salary
Health insurance
Life insurance
401K
PTO
Paid holidays
Service award programs, and more

Join Our Team

At Inspirus, you'll be part of a mission-driven organization where your work directly impacts millions of employees worldwide. We're committed to practicing what we preach, creating a culture of recognition, growth, and meaningful connection for our own team members. Together, we're shaping the future of work by making it more engaging, rewarding, and joyful for everyone.