The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is one of the world's most influential news organizations with 1,700 journalists, and subscribers in every country in the world. The Times is known for independence, accuracy, depth and authority, and produces award-winning journalism, breaking news coverage, opinion and commentary along with deep databases of content and rich multimedia presentations.
Marketing plays an important part in extending
The Times's journalistic legacy and mission into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that demonstrates our mission, how we're leading the journalism industry and all the ways our readers can subscribe. Above all, we aim to be straightforward and relevant in our marketing — to prove how much we value our readers and subscribers.
As the Associate Social Media Manager, Brand Marketing, you will help shape and bring to life the strategic vision of our brand across all owned marketing social channels including @mynytimes and @nytgames on Instagram and TikTok.
You will sit at the intersection of creative, strategy, operations, and insights. You will be expected to move seamlessly between the "big picture" and the "fine print"—fluctuating from participating in high-level creative brainstorming to collaborating on content calendars and platform-specific execution. We are looking for a proactive individual who can navigate complex cross-functional workflows while keeping a finger on the pulse of cultural trends to authentically bring our brand messages to life on social media.
This is a hybrid role based in our New York City headquarters, reporting to the the Senior Manager, Brand Social & Influencer. You can typically expect to come into the office 3 days per week.
Responsibilities
Platform & Calendar Management
- Support the day-to-day operations of all brand social media channels coordinating with project managers, producers, creative and stakeholders.
- Collaborate with producer and project manager to maintain and update the brand content calendar, ensuring alignment across cross-functional teams.
Content Publishing & Coordination
- Schedule and post all content across channels using social management tools, ensuring content is complete, approved and optimized per platform, leveraging best social media practices.
- Recommend and coordinate collaboration opportunities with internal and external partners including editorial social teams.
- Support campaign roll-outs and real-time content moments, such as activation amplification, community engagement and earned media opportunities.
Community Management
- Refine and execute community management approach
- In collaboration with social copywriter, engage with social media users via comments and DMs in a timely manner and while upholding brand standards
- Find opportunities to engage with net-new audiences and deepen relationships with brand fans on social media
- Support creator and talent workstreams by monitoring and engaging with their content.
Social Listening & Insights
- Identify trending topics, audience conversations, and cultural moments and pitch relevant engagement opportunities.
- Flag key community insights, engagement trends, and potential brand and content opportunities to the broader team.
- Track and report on content performance, identifying opportunities to optimize engagement and reach and contributing to regular reports by summarizing key metrics, learnings, and recommendations.
- Proactively learn about new tools and emerging platform features to optimize social performance and presence
Content Creation and Strategy
- Support social creative team with asset creation of stories and story highlights in partnership with designers and video creators.
- Collaborate with creative and partner teams to integrate insights and trends into output
- Support creator content reviews and feedback.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications
- 2–4 years of experience managing and growing a social media account.
- Curious, collaborative, and thoughtful.
- Work with multidisciplinary team leads and newsroom partners.
- Identify problems and opportunities, proposing solutions without waiting for specific direction.
- Editorial judgment with creative and storytelling skills.
- Awareness of online trends and conversations.
- A solid understanding of what content and formats work on different platforms, particularly on Instagram and TikTok.
- Experience with analytics and social media scheduling tools such as Dash Social
- Passion for The New York Times's mission and commitment to innovation and growth
- Visual literacy and familiarity with asset creation
REQ-019661
The annual base pay range for this role is between:
$85,000 - $100,000 USD
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
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