Position: Generative Search Executive
Type: Full-Time
Location: Edina, MN
Salary Range: $60,000 - $75,000
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Position Overview
The Generative Search Executive (GSE) is the primary PPC/Search strategist for the pod. Owning the search strategy, performance analysis, and data storytelling across Google Ads, Microsoft Ads, and Google Local Service Ads. This role acts as the knowledge expert in paid search best practices and translates complex performance data into clear, actionable insights for clients and the internal team. The GSE is accountable for channel performance and works closely with the Paid Media Specialist on execution.
Key Functional Areas of Responsibility
Search Strategy & Optimization
- Act as the primary PPC/Search Strategist for assigned accounts.
- Own paid strategy adjustments, including tCPA changes, offer updates, campaign structure, and budget allocations.
- Deep dive accounts for continuous performance improvements.
- Conduct new vertical research and lead implementation.
- Manage phone number and call-flow updates for search campaigns.
Performance Analysis & Storytelling
- Conduct performance deep dives across Google Ads and Bing Ads.
- Develop and present performance reports, creating straightforward data storytelling around paid media performance and impact on business outcomes.
- Own OCI maintenance and updates, ensuring accurate offline conversion data.
- Deliver data storytelling on Google Ads, Bing Ads, and LSA performance.
Client-Facing & Coordination
- Lead the bi-monthly meeting cadence on the search side for non-Base CAMP accounts and the monthly cadence for Base CAMP accounts.
- Prepare search-focused agendas, insights, and recommendations ahead of meetings.
- Coordinate with Paid Media Specialists on the execution of campaign changes.
Professional Competencies, Skills & Qualifications
- 3 - 5+ years experience managing PPC campaigns at scale (Google & Bing).
- Deep familiarity with conversion tracking and OCI/offline conversion setups.
- Strong analytical and presentation skills.
- Able to translate complex performance data into clear, actionable insights.
Compensation
Annual salary: $60,000 to $75,000 (Dependent on qualifications)
Benefits
- Health, dental, and vision insurance
- Life insurance
- 401(k) Match
- Health savings account
- Flexible spending account
- Paid time off
- Paid sick time
- Paid holidays
- Parental leave
- Employee assistance program
- Opportunities to advance your career
- Casual, dog-friendly work environment
- Free parking, snacks/beverages & frequent company sponsored lunches
- Collaborative work environment with endless learning opportunities
About CAMP Digital
CAMP Digital is a digital marketing agency for home services companies. Our award-winning SaaS platform along with our stellar customer service and consistent results, help home service businesses reach local customers and maximize their leads. Through cutting-edge advertising and web development strategies, we provide the most advanced digital marketing solutions possible. Simple. Effective. Fun.
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid holidays
- Paid sick time
- Paid time off
- Parental leave
People with a criminal record are encouraged to apply
Application Question(s):
- This is an in-person role. Are you able to commit to working in an office setting?
- How many years of experience do you have reporting campaign performance to clients?
- How many years of experience do you have serving as a lead for paid search strategy?
Experience:
- Google Ads: 3 years (Required)
- Bing Ads: 3 years (Required)
Work Location: In person
