About Armstrong Farms
Established in 1816, Armstrong Farms is a seventh-generation Pennsylvania Century Farm located in the historic town of Saxonburg, just 22 miles from Pittsburgh. For more than 210 years, our family has cared for this land with pride, purpose, and a deep respect for tradition.
Today, Armstrong Farms is a premier wedding and event destination, hosting approximately 70 weddings and celebrations each year across two beautifully restored 1800s bank barns. Each venue offers a private countryside setting, farmhouse accommodations, and multiple picturesque ceremony locations.
Couples choose Armstrong Farms not just for the beauty of the property, but for the warmth, care, and hospitality they experience from the moment they arrive.
Our commitment to thoughtful details and exceptional service has earned national recognition, including induction into The Knot Best of Weddings Hall of Fame.
Every couple we host becomes part of our farm’s story—and we take that responsibility seriously.
Position Overview
The Sales & Marketing Manager plays a central role in shaping the Armstrong Farms guest experience—from a couple’s first inquiry through their venue tour, booking decision, and ultimately their wedding weekend.
This role blends relationship-driven sales, hospitality, marketing insight, and occasional event coordination. The ideal candidate understands that booking a wedding venue is both an emotional and logistical decision. Their role is to guide couples with warmth, professionalism, and genuine enthusiasm while helping them envision their celebration at Armstrong Farms.
In addition to managing the sales process, this role helps Armstrong Farms continue to grow by understanding what today’s couples are looking for in a wedding venue and translating those insights into stronger marketing, improved tours, and thoughtful guest experiences.
This person is both a welcoming host and a strategic thinker, serving as a steward of the Armstrong Farms experience.
Key Responsibilities
1. Sales & Client Journey Management: Guide couples through the full journey from inquiry to booking.
Inquiry Management
· Respond promptly and warmly to incoming inquiries
· Maintain organized lead tracking within our CRM
· Qualify prospective couples and guide them toward venue tours
· Provide thoughtful, personalized communication
Venue Tours & First Impressions
· Lead engaging, personalized venue tours
· Share the history and story of Armstrong Farms
· Help couples imagine their wedding weekend on the property
· Understand each couple’s priorities, style, and vision
· Provide thoughtful follow-up communication after tours
Proposals & Booking
· Develop clear and personalized proposals
· Present pricing and packages transparently
· Prepare contracts and manage booking documentation
· Provide consistent and helpful follow-up through the decision process
Sales Performance
· Monitor key sales metrics such as:
· Inquiry-to-tour conversion
· Tour-to-booking conversion
· Overall lead-to-booking performance
· Identify opportunities to strengthen the booking experience
2. Market Insight & Business Development: A key part of this role is understanding how the wedding market is evolving and how Armstrong Farms can continue to stand out.
Responsibilities include:
· Monitoring local and regional wedding venue trends
· Observing competitor offerings, pricing, and positioning
· Identifying shifts in wedding size, budget expectations, and guest priorities
· Reviewing booking patterns and seasonal demand trends
· Insights gathered from these observations will help inform:
· Pricing and package structure
· Marketing messaging
· The venue tour experience
· Client communication strategies
3. Understanding Why Couples Choose Armstrong Farms: Understanding what influences couples’ decisions is essential to creating a strong guest experience.
This role will track patterns and feedback throughout the booking process, including:
· When Couples Book
· What aspects of the property resonated most
· Atmosphere and aesthetics
· Guest accommodations and amenities
· Perceived value and pricing
· Flexibility and vendor partnerships
· When Couples Choose Another Venue
· Budget considerations
· Date availability
· Guest capacity needs
· Competing venue features
· Location or travel factors
4. Marketing & Brand Presence: The Sales & Marketing Manager will help ensure Armstrong Farms continues to tell its story in a way that resonates with today’s couples.
Responsibilities include:
· Overseeing social media storytelling and content strategy
· Supporting advertising efforts aligned with target couples
· Assisting with website messaging and updates
· Ensuring brand consistency across platforms
· Monitoring marketing effectiveness and inquiry sources
5. Wedding Coordination: To stay closely connected to the guest experience, this role will coordinate a small number of weddings each year (approximately 5–10 events annually).
Client Planning
· Serve as the primary point of contact for assigned couples
· Guide couples through planning meetings and timeline development
· Vendor Coordination
· Communicate with vendors, families, and Armstrong Farms staff
· Manage event timelines and logistics
On-Site Event Leadership
Typical event weekend schedule:
· Friday: 9:00am – 9:00pm
· Saturday: 9:00am – 11:30pm
· Sunday: 9:00am – 12:00pm
Responsibilities include:
· Overseeing event flow and setup
· Supporting logistical needs throughout the event
· Ensuring a calm, organized environment for couples and vendors
· Resetting venue spaces following events
· Approximately 30–35 hours per assigned wedding weekend.
What Success Looks Like in This Role: Success in this role will be measured by a combination of guest experience, booking performance, and operational excellence.
Key indicators include:
· Maintaining 4.8+ average review ratings
· Strong post-event feedback from couples and families
· Increasing inquiry-to-tour and tour-to-booking conversion
· Meeting or exceeding annual booking targets
· Increasing qualified inquiries through marketing efforts
· Maintaining accurate CRM records and timely client communication
Ideal Candidate
The ideal candidate thrives at the intersection of hospitality, relationship-building, organization, and sales. They genuinely enjoy helping couples celebrate one of the most meaningful weekends of their lives.
We’re looking for someone who is:
· Passionate about weddings and memorable experiences
· Warm, welcoming, and naturally hospitality-minded
· Skilled at building authentic relationships with clients
· Organized and detail-oriented
· Comfortable guiding couples through important decisions
· Curious about guest preferences and market trends
· Calm, flexible, and solutions-focused under pressure
· A strong communicator who represents Armstrong Farms with professionalism and heart
· Experience in weddings, hospitality, event management, or venue sales is strongly preferred.
Pay: $50,000.00 - $80,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
Shift availability:
- Day Shift (Required)
- Night Shift (Required)
Ability to Commute:
- Sarver, PA 16055 (Required)
Work Location: In person
