Digital Marketing Specialist (Email and Journey Execution)
Duration: 2 year contract
Pay Range: $35.00 - $41.00
Location: Onsite in Mounds View, MN
We are expanding our digital marketing capabilities to better engage healthcare professionals (HCPs) and support our sales teams. We are seeking a
Digital Marketing Specialist to help build, deploy, and optimize email campaigns and customer journeys using
Salesforce Marketing Cloud.
This role is ideal for someone with hands-on email marketing experience who enjoys executing digital campaigns and improving customer engagement.
Key Responsibilities
- Email Campaign Execution: Build, test, and deploy emails in Salesforce Marketing Cloud (Email Studio) while ensuring brand consistency and quality assurance.
- Customer Journeys: Set up and manage Journey Builder campaigns, including entry sources, timing, and multi-step communications.
- Personalization & Logic: Implement decision splits and basic journey logic to support personalized experiences.
- Audience Management: Create and maintain data extensions, segmented lists, and suppression lists.
- Automation Support: Assist with Automation Studio workflows, including imports, audience refreshes, and campaign preparation.
- Reporting: Track and summarize campaign performance metrics such as delivery, open rate, click-through rate, bounce rate, and unsubscribes.
- Collaboration: Work with marketing, creative, analytics, compliance, and sales teams to execute campaigns and follow established processes.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 2–5 years of experience in email marketing, marketing automation, or marketing operations.
- Hands-on experience with Salesforce Marketing Cloud or a similar marketing automation platform.
- Experience building emails, supporting customer journeys, and managing audience lists.
Preferred Qualifications
- Experience with Automation Studio workflows.
- Familiarity with Salesforce Marketing Cloud reporting and campaign performance analysis.
- Basic HTML/CSS knowledge for email troubleshooting.
- Strong attention to detail and ability to work across teams.
Benefits: (employee contribution)
Health insurance
Health savings account
Dental insurance
Vision insurance
Flexible spending accounts
Life insurance
Retirement plan
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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